Head of Marketing

Head of Marketing - Axcel Learning

Who We Are

Axcel Learning’s mission is to empower the modern workforce by delivering high-quality professional training. In large areas of our economy, there is a persistent shortage of specialized talent and of quality training for those specializations. Axcel Learning is solving both those problems by creating world-class professional education, provided by a range of seasoned experts across a portfolio of operating companies (Brands).

Axcel Learning is backed by Alpine Investors, a people-driven private equity firm committed to building enduring companies by working with, learning from, and developing exceptional people, driving a virtuous cycle of financial and operational wins for all.  Learn more at https://www.axcel-learning.com/

Opportunity

 Axcel Learning is seeking a Marketing Leader to create a centralized marketing center of excellence in support of the seven growing brands within Axcel Learning’s portfolio. Your primary role will include continuously iterating and optimizing the marketing spend for each Brand to realize its overall revenue and EBITDA growth. You will have the opportunity to design and build out the marketing function as you see fit. You’ll be revenue-focused, strategically inclined, and able to speak to CFOs as easily as you speak to creative agency leaders. You will work directly with the CEO of each Brand as a trusted partner to drive business growth and achieve relevant KPIs.

What You’ll Do

Marketing Strategy:

• Develop a clear marketing strategy for Axcel’s portfolio of B2B and B2C Brands, including market segmentation, personas, messaging, content plan, and channel strategy.

Leadership:

• Build a trusted partnership with each Brand's CEO, sales leaders, and marketing teams.

• Identify, recruit, and manage 2 Growth Market Specialists.

• Set clear roles and responsibilities for each member of the Marketing team.

Pipeline Coverage:

• Collaborate with Brand CEOs to generate new business pipeline across all Axcel Learning Brands.

Reporting Dashboard:

• Establish comprehensive reporting to track month-over-month metrics for MQLs, pipeline coverage, ROAS, etc.

External Partner Management:

• Create a preferred list of Marketing agencies/vendors and oversee project requests from Brand CEOs to reduce average project spend.

Axcel Learning Brand Development:

• Evolve the Axcel Learning brand story geared toward enterprise customers, founders and future buyers.

• Partner with Axcel Learning's M&A team and create a collateral library for founder outreach.

• Develop a Market Segmentation document targeting top enterprise companies for Axcel Learning to market.

What You’ll Bring

• Minimum [4] years of demonstratable experience in providing strategic marketing leadership to drive growth, ideally across both B2B and B2C settings.

• Proven track record in developing marketing strategy, budget and tactical execution planning to achieve specific marketing and organizational metrics.

• Excellent team management skills, with experience of managing multiple people in the past and  contributing to a positive, collaborative, winning culture.

• High proficiency in defining core marketing KPIs and connecting them with revenue growth, with an ability to analyze report trends and make data-driven adjustments.

• Analytical mindset with a data driven approach to decision making.

• Proven expertise in B2B customer buying committee mapping and creating Buyer Persona profiles.

• Proficiency in SEO, website, and content management.

• Experience with paid advertising campaigns, LinkedIn Advertising, Google Analytics, and email marketing.

• Extensive familiarity with Salesforce, Pardot, Outreach a plus

• Exceptional IQ, EQ and AQ skills: intellectual horsepower, humble servant leadership, and unwavering will-to-win.

• Commitment to uphold and embody the culture of Axcel Learning, which include values like continuous learning, entrepreneurial spirit, authenticity, and dedication.

• Ability and willingness to travel. We anticipate 4-5 domestic trips annually.

Compensation & Benefits

• $140,000 - $180,000 annual base salary

• Great medical and health benefits, vision, dental, and 401(k)

• Unlimited PTO (15 days per year/minimum)

• Fully remote role

Axcel Learning anticipates the OTE for this to range from $140,000-$180,000 base + 10% Bonus and will depend on current market data and the candidate’s qualifications for the role, including education and experience. The compensation described above is subject to change and could be higher or lower than the range described based on several factors.

At Axcel Learning, we believe a focus on diversity, equity, and inclusion is integral to hiring exceptional people and creating enduring businesses. To inspire growth at our firm and throughout our portfolio, we strive to create an organization where every individual is celebrated, heard, valued, and empowered to reach their full potential. We will continuously look for ways to improve and evolve in our ever-changing world and we are committed to ensuring Axcel Learning is one of the best places to work for all by creating diverse teams, strengthening our culture of inclusion, and giving everyone an equitable opportunity to succeed.

Axcel Learning is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.