Digital Marketing Manager, Field Marketing - NAMER - job 2 of 3

The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events, lifecycle campaigns, and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition generate pipeline.Key job responsibilities- Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.- Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.- Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.- Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.- Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.- Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholder to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.About the teamABOUT AWS:Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.Inclusive Team CultureHere at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.