Event Demand Generation Manager , Campaigns, Summit Demand Generation

Position: Global Event Demand Generation Manager , Global Campaigns, Summit Demand GenerationDescriptionThe Global Event Demand Generation Manager drives demand generation for Summits globally, working in collaboration with central and Geo field events teams across the globe. This role will own driving event demand generation at scale, implement best practices, to foster better customer experiences globally, and make continuous improvements based on data and insight. This role will partner broadly across the organization with a diverse team of event and field marketing leaders to develop, augment, and optimize the go to market demand generation strategy to ensure campaigns meet their lead generation and pipeline goals.The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Multi-channel demand generation strategy will span email, paid and organic social, site merchandising, and more. Experience building and executing demand generation strategy for events is a required qualification as well as experience managing multiple events simultaneous.Key job responsibilities• Lead initiatives to globalize demand generation strategy and online experience for tier 1 in person and virtual events globally, to enable field event marketing teams to scale with high bars on quality and efficiency.• Collaborate across a dynamic ecosystem of global and regional stakeholders to define the strategy for digital marketing and lead generation campaigns at global scale, including project management, development, and QA of campaign materials, implementation, and reporting.• Own planning and reporting, including status, priorities, action items, risks (and mitigations), and execution. Ensure each team has the information and assets needed to effectively deliver their key priorities.• Analyze data and align with stakeholders and cross-functional teams to support locations feasibility and registration, attendance, and pipeline goals.• Own creation and optimization of marketing content needed to drive demand, including email, landing page, and templates to enable digital marketing to build at scale globally across Mar Tech tools.• Identify and share best practices for audience targeting, database hygiene, and digital channel measurement.• Report on key success metrics and performance (primarily registration, attendance, channel engagement) and translate that to apply insights and enhance mechanisms and processes to support a culture of continuous improvement. Analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.• Deliver clear, consistent, and frequent communication with central and event field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.• Manage external agency relationship and resourcing, as needed, to augment team capacity to execute campaigns with strong ROI.A day in the lifeYou will collaborate with a diverse group of central and regional stakeholders to set and execute the global strategy to drive demand generation for tier 1 events will own the full lifecycle of driving demand, from strategy and development to launch, reporting, and optimization. You will implementing best practices to foster customer obsessed experiences globally and make continuous improvements based on data and insight.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying.Why AWSAmazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, theres nothing we cant achieve in the cloud.Inclusive Team CultureHere at AWS, its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWere continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing…