Head of Digital Media, Shopbop - job 1 of 2

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."Why Join Diasorin?• Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.• Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!Job ScopeThe Global Digital Marketing and Event Senior Manager will be responsible for a wide array of Marketing service functions revolving around the strategy and deployment of marketing campaigns through digital communications and events. The Global Digital Marketing responsibilities will be for both the Molecular and Luminex LTG business units.He/She will be responsible for the formulation and planning of integrated marketing campaigns across events, print, and digital (email, web, social, SEM and other paid digital media), and will manage lead generation, online media development, and social media marketing campaigns.The event management responsibilities include executing and/or overseeing the individuals handling all live and on-line tradeshows and events for the U.S. for both Molecular and Luminex-LTG.Key Duties and Responsibilities• Build and lead a team to carry out digital and event initiatives in a provide best-in-class marketing.• Act as a trusted advisor, bring value through a strong commitment to success, consistent performance, and the ability to develop a wide range of campaign ideas and solutions.• Build and manage integrated marketing campaigns including digital and event strategy with internal, external agencies, and corporate stakeholders with the goal of increasing brand/product awareness and increasing sales and profits.• Collaborate with key stakeholders to develop a comprehensive digital marketing infrastructure strategy aligned with the organization's overall marketing objectives.• Lead inbound marketing efforts to build compelling campaigns, offers and conversion opportunities through SEO, Google AdWords campaigns, social networks, banners, etc.• Manage SEO and SEM effrots.• Define, develop and implement metrics/KPIs/targets and reporting systems to track the effectiveness and ROI of marketing initiatives/campaigns to identify trends and opportunities for improvements to future campaigns. Present regular performance reports to senior management.• Oversee management of Marketing Automation platform (i.e., HubSpot, Marketing Cloud) for email and social media.• Manage outside vendors (where applicable) to ensure on-time and on-budget delivery of asset.• Review, analyze and present performance metrics for applicable tactics/channels.• Report on long-term trends, as well as on new product launches, features and functionality releases and act as the gate keeper of all relevant digital data to ensure that the correct data points are being captured• Manage/Coordinate all associated activities, calendar and travel arrangements, purchase orders, literature distribution, marketing logistics, administration management, and day-to-day functions.• Plan, prepare, manage, attend, or assist, when needed, with all regional and other global trade shows and events, as needed.• Oversee the management of pre- and post-event emails and social media campaigns for trade shows.• Ensure detailed and organized records of all details for trade shows and events are maintained.• Ensure event spending from planning stage to post-event and expenses are tracked and within the planned budget.• Responsible for full scope of regional and small-scale trade shows including, but not limited to: booth set-up/tear down, food and beverages, event registration, housing, promotional items, display units, Marketing strategy and execution, researching new events, shipping, purchase orders, and event analysis• Work with MarComm/Creative Services team to develop content for digital initiatives and event support such as event invites, booth designs, and all additional graphic needs aligned with the brand.• Select, establish and maintain effective working relationships with vendors• Deliver extraordinary customer service to all internal and external stakeholders involved in the planning and deployment of campaigns.• Oversee database updates, surveys, post-event reports.• Be detail-oriented, multi-task and prioritize projects, plan meetings and consistently meet budget deadlines• Travel and work outside of normal business hours, as needed, to meet conference schedules• Manage the Luminex intranet• Other duties as assigned.Education, Experience, and Qualifications• Bachelor's Degree Marketing, Business, or relevant field required• 10+ Years work experience, preferably in Events, Digital, Marketing required• Must have an engaging and creative personality that will be infectious to both internal touch points and external customers (High proficiency)• Ability to lead projects, overcome barriers, and collaborates effectively with others (High proficiency)• Sets specific goals and objectives, ability to plan for the length and difficulty of assignments, ability to break down projects into specific tasks/steps (High proficiency)• CRM Experience – Knowledge of working within a Customer Relationship Management system like SF.com. (High proficiency)• Takes initiative to accomplish tasks with general or limited guidance; Possesses a keen curiosity and internal drive to find better ways to reach customers and exceed their expectations without constant supervision (High proficiency)• Customer Focus— Dedication to the customer and earns their trust and respect (High proficiency)• Digital Citizen—Has an established web footprint and networks daily within social media venues such as Facebook, Twitter, Google +, LinkedIn, You-Tube, and blogs (High proficiency)• Knowledge of the internet and social media venues (High proficiency)• Experience with CRM and marketing automation platforms (High proficiency)• Experience with cVent, Hubspot, Concur, Oracle and Workfront is desirable (High proficiency)• Self-starter with a proven record of continual learning and growth (High proficiency)• Excellent communication skills (verbal and written) (High proficiency)• Ability to work independently and with minimal supervision (High proficiency)• Ability to work collaboratively with various teams to achieve the organizational goals (High proficiency)• Ability to handle the pressure of meeting tight deadlines (High proficiency)• Results-oriented and dedicated to providing high quality customer service (High proficiency)Travel Requirements• 20% Domestic and international travelWhat we offerReceive a competitive salary and benefits package as you grow your career at DiaSorin. Join our team and discover how your work can impact the lives of people all over the world.Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation.The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.