Senior Marketing Manager, Social Marketing - job 2 of 3

DescriptionAmazon’s Global Marketing Team is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels. New customers include not only those new to Amazon overall, but also customers who are new to specific Amazon verticals or properties beyond Amazon.com. Lifetime value maximization is focused primarily on driving revenue and driving customers to take high value actions – for example, enrollment in the Amazon Prime program – which increase Amazon’s value to our customers. Teams within the marketing organization are tightly integrated, with teams focused on specific programs consisting of all the resources required to manage the program, including strategy, marketing, product management, technology and operations.We are looking for a seasoned senior marketer to join our Social Advertising team to help build our growing social media advertising team. The Social Advertising team is focused on leveraging all viable social media advertising platforms to grow Amazon businesses. The team is looking for top notch marketers who can create successful automated advertising programs, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals. As a Senior Marketing Manager you will be focused on assessing marketing capabilities, prioritizing new strategies to test with, running experiments and preliminary marketing campaigns through these channels, and scaling up successful strategies. The primary objectives include: acquiring new customers, encouraging customers to take high value actions, and directly generating revenue.To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment.Key job responsibilitiesWork cross-functionally with engineering to develop new automated programs from end to end.Define experimental frameworks and optimize campaign set ups for driving meaningful insights.Define the metrics and processes needed to standardize the management of advertising campaigns.Work directly with social networks to understand platforms capabilities and explore marketing campaigns.Design and carry out well-structured experiments (including tracking, measuring, and reporting).Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.Basic Qualifications6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsPreferred QualificationsExperience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.