Senior Product Manager, Amazon Fresh Grocery Private Brands

We are seeking an entrepreneurial leader who is passionate about products, brands, and food to join our Amazon Fresh Private Brands (AFPB) team as a Senior Product Manager. You will drive the long-term strategy and development of our private brand food products, working cross-functionally to identify customer needs, develop innovative concepts, and bring them to market while meeting Amazon's high standards for quality and value. This role requires the ability to navigate complex, ambiguous situations and make high-impact decisions that significantly influence AFPB's business outcomes.

The ideal candidate is customer-obsessed, growth-minded, comfortable with ambiguity, and excels in both strategic thinking and tactical execution.

Key job responsibilities
1. Product Strategy and Vision:
- Develop and communicate a long-term vision for AFPB's product portfolio
- Analyze category market trends, customer behavior, and competitive landscape
- Create and own a comprehensive roadmap of Private Branded food products, identifying opportunities for new products or improvements

2. Product Management:
- Lead complex, high-impact projects (new product development, relaunches, and product changes) from ideation to launch, serving as the primary decision-maker
- Develop business cases, product briefs, creative briefs, and artwork with technical cross-functional experts
- Coordinate and influence cross-functional teams including culinary, commercialization, business, category, legal, creative, and marketing
- Ensure alignment with AFPB quality standards and value proposition

3. Commercialization and Launch Management:
- Own the end-to-end product development process
- Manage risks and resolve complex issues throughout the project lifecycle
- Drive strategic alignment with AFPB marketing, supply chain, and category teams on launch strategies and product placement

4. Leadership and Organizational Impact:
- Mentor and develop peers
- Foster a culture of innovation, customer obsession, and data-driven decision-making across the organization
- Collaborate effectively with senior stakeholders across the organization, influencing without direct authority
- Contribute to making AFPB a Great Place to Work

5. Business Performance and Quality Assurance:
- Track and report on key business metrics (e.g. revenue, star ratings) in the immediate post-launch period
- Analyze product performance data and customer feedback to inform continuous improvement efforts


A day in the life
Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:
1. Medical, Dental, and Vision Coverage
2. Maternity and Parental Leave Options
3. Paid Time Off (PTO)
4. 401(k) Plan
Learn more about our benefits here: https://www.amazon.jobs/en/internal/benefits/us-benefits-and-stock

About the team
The Amazon Fresh Private Brands team is made up of functions including Product, Marketing, Product Quality, Supply Chain, and Strategy & Scaling. Product team members are responsible for commercializing food products through the commercialization process, leaning on our key stakeholder teams to ensure we build customer-loved products.