Senior Manager, Creative Effectiveness

You Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.About Global Advertising and Brand ManagementAmerican Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the Global Marketing Community.About the RoleThe Senior Manager of Marketing & Advertising Effectiveness will join the US Brand Strategy & Insights team and lead the development of a learning and measurement ecosystem which can be applied to above-the-line and below-the-line marketing & advertising from Amex. Together, we are focused on improving brand consideration with prospects and deepening Membership loyalty with existing customers. This ecosystem will bring consumer insights to marketers across the Enterprise, guiding how we develop and evolve our marketing for greater impact, engagement, and efficiency over time.This new function will span segments like GenZ, Millennials, Small Business Owners, and US Consumer lines of business. To achieve this, significant collaboration is required across Analytics, Insights, Marketing, and Advertising teams. The Sr Manager will be expected to engage and vet external agencies to build this new research and learning ecosystem.This position reports to the Director, US Brand & Advertising Insights. A one-team mentality and commitment to partnering cross functionally with stakeholders and colleagues, as well as previous experience designing custom research to develop and optimize marketing and advertising is key.Key Responsibilities• Stakeholder communication and management: Build strong relationships across marketing, content, analytics and insights teams. Regularly seek input and alignment as ecosystem is designed, built, and rolled out.• Needs assessment: Develop deep understanding of stakeholder goals and how marketing and advertising is done at Amex; identify learning gaps and translate needs into clear opportunities for partnership.• Assess capabilities: Evaluate existing & potential research and measurement vendors; RFP partners and platforms that can enhance our suite of tools, capabilities and intelligence.• Ecosystem design: Develop the E2E process, capabilities, and external vendors/platforms for how research and insights should be leveraged to develop and optimize advertising and marketing across channels and audiences.• Socialization and training: Socialize playbook and best practices and partner with Marketing Enablement team to train stakeholders on new ecosystem. Serve as Marketing Effectiveness Center of Excellence.• Budget: Manage a budget, SOWs, and reconciliations supporting the build of this ecosystemQualifications• 5-7 years experience leading market research studies for advertising and/or marketing.• Understanding of different market research tools and capabilities to optimize and measure advertising, including when and how to leverage them in the campaign lifecycle.• Excellent written and verbal communication skills to influence and effectively story-tell needs, plans and strategies to drive alignment on recommendations.• Strong planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track.• Comfort with ambiguity and ability to move things forward, thinking outside-the-box about what’s possible• Demonstrated thought leadership and the ability to think big picture, but dive into details to execute the big picture and drive measurable results.• Ambition to make an impact in a multifaceted growth environment and operate fluidly between strategy and execution to deliver flawlessly.Salary Range: $80,000.00 to $155,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:• Competitive base salaries• Bonus incentives• 6% Company Match on retirement savings plan• Free financial coaching and financial well-being support• Comprehensive medical, dental, vision, life insurance, and disability benefits• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)• Free and confidential counseling support through our Healthy Minds program• Career development and training opportunities• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.For a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.