Analyst - Sport Media Monitoring

YouGov is an international online research data and analytics group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world’s most recognized brands, media owners and agencies to plan, activate and track their marketing activities better.

At the core of the YouGov platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and Meltwater 2022 report concluded that YouGov is the most quoted research company in the world.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What will I be doing day to day?

• Create and manage global broadcast audits for multiple sports leagues and events, evaluating data from official audience providers, broadcast schedules, and other various sources.
• Manage several media projects, interpreting client briefs into deliverable action plans - covering both digital and linear TV audiences and coverage.
• Perform data validation and verification checks, quickly addressing any discrepancies and handling adhoc queries from clients relating to broadcast data
• Clean and transform data in Microsoft Excel, using advanced text formulas, macros, logic statements, pivot tables, and index/vlookups with the objective of being able to work and manipulate large volumes of data efficiently
• Remain abreast of industry trends, becoming the organisation’s expert in broadcast data
• Communicate with client service and analyst teams around project scopes, timelines, and key findings against expected results.

What do I need to bring with me?

• Relevant data analytics experience, across the broadcast media industry.
• Knowledge of a range of broadcast data vendors (e.g. BARB and Glance) - covering both digital and linear TV data,
• Advanced knowledge in Microsoft Excel, working with large data sets and complex formulas, including strongly desired familiarity with Powerpivot models and VBA statements.
• Excellent data organization, attention to detail, and problem-solving skills.
• Excellent communication, time management and prioritization skills
• Experience of working within a team, supporting progress towards a common goal and upskilling colleagues when appropriate.

Qualifications

• Over two years relevant experience, gained at a research agency or a mix of agency and client-side
• Experience of working with broadcast media data
• Quantitative research experience essential
• Educated up to degree level in a relevant subject
• A passion for following professional sport

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy