Senior Product Marketing Manager - High Jewellery

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers London we are committed to guiding individuals on their personal journey of discovery. Harnessing nature’s finest work of art, De Beers London hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

The Role 

A global role working with and supporting the VP Product Marketing in managing High Jewellery and DB group internal collaborations, progressive sales and margin growth.

In order to achieve the above, the following are key:  

• Supporting in continuous review of market trends and competitor offering and pricing, presenting evaluated business opportunities.
• Developing campaign strategies and 3 year (global) plans for High Jewellery product categories;
• Supporting with the management and implementation of regional and global product launches;
• Working on implementation and management of the product portfolio, ranges and prices;
• A transparent and commercially aware cost management approach.

The role will work alongside the global teams for the implementation of the strategy, the launch plans and the selling tools in markets. You will monitor and report on Return on Product Marketing Investment (ROI) while building and maintaining strong relationships with key stakeholders

You will lead and manage a team of two. 

Key Responsibilities 

• Support with the brand product portfolio strategy development and product launch plan.
• Support the product development process, working closely with the Design, Development and Merchandising teams – from brief ideation to in-market performance, including forecasting, pricing, selling tools, sales analysis, and markets inputs & feedbacks collection.
• Monitor competition product portfolio and report back to the VP Product Marketing, DBJ.
• Monitor sales performance by product, client segments & make appropriate recommendations.

Global Strategy

• Work with the VP Product Marketing to develop the global product strategy so as to profitably grow the business.
• Develop growth & turnover objectives in the 3 year plan.
• Define De Beers opportunities based on a strong understanding of brand DNA & market positioning, and client insights.
• Conduct market research and analysis to identify trends, consumer preferences, product benchmarks, and competitive landscape to inform product development and marketing strategies.

Product Marketing

• Support the development and management of the Product launch plan.
• Develop creative briefs which respond to the Brand’s strategic orientations.
• Develop and implement comprehensive product marketing strategies ensuring alignment with brand values and objectives.
• Define the product range.
• Define the brief for the design studio.
• Manage the product development process from brief ideation to in-market performance, including product definition, prototyping, forecasting, pricing, sales analysis, markets inputs & feedbacks collection, product flash to the store teams, and overall new product project management.
• Ensure deadlines and margins are met.
• Propose concept, name (in collaboration with the Brand team), target & positioning for key launches, as well as launch support.
• Guarantee the margin for new products.

Portfolio monitoring & analysis

• Provide monthly global analysis for the range and novelties, key learning and action plans.
• Define dimension/size of the range & ensure its coherence.
• Identify products to continue/discontinue based on sales and brand strategy.
• Ensure the financial performance of the range/propose action plans when necessary.
• Contribute to the worldwide pricing reviews on High Jewellery.

Return on Investment & financial objectives

• Define, monitor and report on Return on Product Development Investment (ROI).
• Monitor and analyse product marketing performance metrics to optimize the product portfolio, the marketing campaigns and achieve business goals.
• Ensure newness revenues objectives are consistent with overall brand revenues budget.
• Improve margin objectives year after year.
• Suggest actions to be taken on stock quality (“de-stocking” strategy if need be, dismantling plans).
• Recommend overall worldwide price positioning in order to simultaneously optimize sales performance and ensure margin objectives.
• Contribute on design to cost improvements projects for key products as needed.

• Relevant degree, and/or professional qualification, or proven experience gained within a luxury jewellery brand.
• Passionate interest in how customers interact and shop online and across channels.  
• A proven record of implementing strategic product marketing initiatives, with Head Office experience.
• Experience in project management with multi-functional teams essential, with further exposure to Operational / role in a market a plus.
• Knowledge and an inherent interest of the Jewellery industry essential.
• Experience of working at an International level mandatory.
• Comfortable with having a great mix of strategic thinking and performing analytical reports.
• Quickly identifies the critical issues despite working with complex & ambiguous data and takes into account the broader and long-term implications.
• Balances systematic analysis with the ability to make difficult decisions.
• Applies creativity and innovative thinking to produce sustainable solutions.
• Using Return on Investment metrics to shape strategic and tactical content delivery.
• Strong evidence of defining ‘go-to-market’ strategy, customer advocacy, and market research/analysis.
• Ability to formulate long-term marketing strategies and brand value propositions that connect with the overall strategy of the business.
• Ability to create compelling message through story-telling, shaping message to keep it relevant to different audiences.
• Ability to make complex offerings simple.
• Strong communication skills. Comfortable taking complex ideas and communicating them to different audiences.  
• Strong facilitation skills - able to lead a team through effective idea generation to collation of output from group work.
• Energetic, inspires others to high performance, self-motivated with the drive to operate effectively in ambiguity. 

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes 
• Staff discount
• On site restaurant offering free breakfast and lunch 
• Flexible benefits package 

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only. 

Building Forever

Sustainability is at the heart of our decision-making – it is how we do business.   Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride. 

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

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