Business Development Representative

Business Development Representative

Hybrid - Bogota, Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity: 

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

We are looking for a motivated Business Development Representative to join our team and work as a link between our marketing and sales departments. Reporting to the Senior Director of Global Marketing, the Business Development Representative (BDR) is responsible for identifying and developing new opportunities for the sales teams to pursue.

This remote role is pivotal in generating new business opportunities by executing thoughtful outreach and strategic engagement with potential customers that is driven from marketing-generated demand. The ideal candidate will be a self-starter with a passion for sales, ability for identifying potential leads, and develop and implement innovative outreach strategies.

This role will generate demand primarily via outbound tele-prospecting in an assigned territory but can use a spectrum of tactics including email and social media. You will be responsible for actively seeking new opportunities by contacting and establishing relationships with potential customers. This person will play an important role in actively assisting the Marketing team in creating marketing strategies and tactics that will drive sales.

Specific responsibilities will include:

• Generating new demand for the sales organization to pursue through qualifying leads from marketing campaigns as sales opportunities, contact potential customers through cold calls and emails. Proactively seeking new business opportunities across our target market
• Qualifying demand against established criteria before passing a qualified lead, or opportunity, to sales.  Processing and validating inbound leads using a range of tactics
• Researching and building out additional personas or members of a buying group that may be involved in the buying decision and share this with sales. Having meaningful, productive conversations with individuals representing the buyer personas
• Nurturing predetermined groups of prospects back from sales by using multiple touch tactics
• Complying with all demand management–related service-level agreements
• Reporting on agreed metrics on a weekly basis by providing accurate weekly forecasts on the volume of qualified demand and progressing toward the established service-level agreement and performance metrics
• Tracking and managing prospecting, qualification, and nurture activities in the company’s CRM
• Setting up meetings or calls between (prospective) customers and Account Executives
• Staying updated with Anthology’s products and services

The Candidate:

Required skills/qualifications:

• 5-8 years of sales experience
• Proven work experience as a Business Development Representative, Sales Account Executive or similar role
• Hands-on experience with multiple sales techniques (including cold calls)
• Track record of achieving sales quotas
• Experience with CRM software (e.g. Salesforce) and ABM (e.g. 6Sense)
• Familiarity with MS Excel (analyzing spreadsheets and charts)
• Understanding of sales performance metrics
• Strong knowledge of digital selling strategies
• Excellent communication and negotiation skills
• Strong process orientation and data analysis experience
• Must be a self-starter who thrives in a dynamic environment
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Fluency in written and spoken English at CEF B2 level or above

Preferred skills/qualifications:

• Education industry experience is valued but not essential
• Experience with the B2B sales and marketing growth services
• Familiar with SaaS sales cycles
• Experience with ABX sales/marketing strategies

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.