Field Marketing Lead

The Field Marketing Lead at Anthropic is responsible for building and leading a high-performing global field marketing team. This includes developing comprehensive demand generation strategies that impact pipeline and revenue goals, designing sophisticated ABM programs targeting strategic accounts, managing field marketing initiatives, and overseeing lead qualification processes. Additionally, the lead will work closely with sales leadership to align marketing programs with specific goals, track performance metrics, and drive continuous improvement.

To be a successful candidate for the Field Marketing Lead position at Anthropic, you should have at least 10 years of B2B marketing experience, especially in field marketing and account-based marketing (ABM). You need to demonstrate a track record of building effective demand generation programs, manage large marketing budgets, and have a deep understanding of enterprise sales cycles and buying processes. Additionally, experience marketing complex technical products, particularly in AI or enterprise software, is highly valued.

Collaboration is key for the Field Marketing Lead at Anthropic. This role requires close partnership with the sales and product teams to create compelling marketing programs that support revenue targets. The Field Marketing Lead will also work with other key stakeholders across the company to manage integrated marketing initiatives, ensuring that every campaign aligns with overall business goals and maximizes impact.

The expected salary range for the Field Marketing Lead position at Anthropic is between $300,000 and $355,000 USD annually. This competitive compensation reflects the importance and responsibilities of the role within our organization devoted to advancing AI technology.

Absolutely! Anthropic encourages applications from all candidates, regardless of whether they meet every single qualification. We especially welcome candidates from underrepresented groups, as we value a diverse range of perspectives in our team. If you’re excited about the opportunity and feel your experience aligns with the role, we strongly urge you to apply.

When answering this question, provide specific examples of demand generation strategies you've implemented, highlighting any campaigns that significantly increased lead generation and revenue. Discuss your methodologies, analytics used, and how they contributed to achieving sales targets.

To tackle this question, outline your leadership philosophy. Share your experience hiring and training team members and any particular techniques you employ to foster collaboration and achieve high performance. Mention your methods for setting clear goals and measuring success.

In your response, describe successful ABM strategies you’ve executed. Discuss how you personalized campaigns for specific accounts, engaged stakeholders, and measured effectiveness. Real-world results can make your answer stand out.

Discuss the key performance indicators (KPIs) you track, such as lead conversion rates and marketing qualified leads (MQLs). Explain how you use analytics tools to gather insights and iterate on marketing strategies to optimize performance.

Highlight your experiences in utilizing analytics for decision making. Talk about specific analytics tools you're familiar with, describe how you've used data to influence marketing strategies, and provide examples where data directly impacted outcomes.

Detail the goals, execution, and outcome of the campaign. Discuss the channels used and how they complemented each other, emphasizing teamwork and any metrics that showcase the campaign’s success.

Explain your approach to collaboration between marketing and sales teams. Describe any regular meetings, shared metrics, and feedback mechanisms that ensure both teams work toward common objectives.

Provide examples of high-pressure situations where you thrived. Discuss specific strategies for time management, prioritization, and how you motivate your team to deliver excellence despite tight timelines.

Share your experiences in budget management, specifically how you allocate resources across various initiatives while ensuring campaigns are cost-effective. Discuss any experience with reporting and optimizing budget use.

Talk about the resources you use—blogs, webinars, conferences—and how you implement new trends into your strategies. Share any relevant networks or communities you engage with to stay ahead in the industry.