Partner Marketing Manager (Commercial)

The Partner Marketing Manager at Appian is responsible for planning and executing joint marketing programs with key partners. This role also includes tracking performance metrics, analyzing results, and making data-driven recommendations for future campaigns.

To qualify for the Partner Marketing Manager position at Appian, you need 5-7 years of experience in an integrated marketing role, experience in campaign management and partnerships, as well as strong project management skills.

The Partner Marketing Manager at Appian can significantly impact business decisions by analyzing marketing performance metrics, evaluating marketing proposals, and using insights to drive strategic initiatives and enhance overall campaign effectiveness.

At Appian, the environment is collaborative and results-oriented. As a Partner Marketing Manager, you will work alongside motivated individuals who are committed to impact and innovation, embracing constructive communication.

Appian supports its Partner Marketing Manager with continuous learning and development opportunities, as well as training tailored to the specific needs of the role during onboarding and throughout employment.

Yes, the Partner Marketing Manager position at Appian may require travel up to 15-20% of the time to engage with partners and participate in events.

The culture at Appian is rooted in respect and inclusivity. As a Partner Marketing Manager, you will be immersed in a community that values collaboration and supports your growth through mentorship and various affinity groups.

To develop joint marketing strategies, I focus on understanding the strengths of each partner, aligning marketing goals, and creating integrated campaigns that benefit both parties based on shared metrics and objectives.

Yes, I have consistently created and executed lead generation programs that utilize various channels such as email, social media, and events, ensuring to measure their effectiveness through detailed analytics.

I believe key performance indicators such as return on investment (ROI), lead conversion rates, and customer acquisition costs are critical in evaluating marketing campaign performance to ensure alignment with business goals.

Effective communication is essential. I focus on finding common ground, listening to their concerns, and finding solutions that address both our objectives while maintaining a positive working relationship.

I have extensive experience in managing marketing assets, ensuring they align with both our brand and our partners' branding, creating cohesiveness in all promotional materials.

In a past role, I analyzed low engagement rates from an ad campaign and pivoted our approach by tailoring content to align better with our audience's needs, resulting in improved engagement and lead generation.

I prefer using integrated marketing tools such as HubSpot or Salesforce for campaign management as they provide comprehensive analytics and CRM capabilities to track performance and streamline processes.

I prioritize open communication and consistency in engagement. By scheduling regular check-ins and collaborating on projects, I foster trust and ensure our goals remain aligned.

Innovation is crucial; I continually explore new technologies and techniques, keep up with industry trends, and experiment with fresh ideas to keep our strategies effective and engaging.

I prioritize tasks based on their overall impact and deadlines, utilizing project management tools to organize my workflow, enabling me to stay focused and efficient in executing marketing initiatives.