Senior Manager, Marketing Operations

The Senior Manager, Marketing Operations at Appian is responsible for leading digital transformation projects, optimizing the marketing technology stack, and overseeing an email marketing center of excellence. This position involves managing team resources, modernizing SFDC and Pardot operations, integrating third-party tools, and automating operational tasks to improve team efficiency and data integrity.

Candidates for the Senior Manager, Marketing Operations position at Appian should possess a Bachelor's Degree and have over 8 years of relevant experience in various marketing domains. They should also demonstrate people management skills, an ability to motivate teams through change, and a detailed understanding of marketing operations, campaign marketing, and email marketing.

Appian supports the professional growth of the Senior Manager, Marketing Operations through various avenues including specialized department training, a leadership program for aspiring managers, and tuition reimbursement for employees looking to further their education. Continuous learning and mentorship are central to the company’s approach.

The Senior Manager, Marketing Operations at Appian collaborates closely with teams across the organization, particularly by liaising with digital operations consulting agencies like SalesLabX. This role requires effective communication and collaboration to orchestrate marketing technology integrations and ensure that the entire marketing team is proficient in utilizing the tools at their disposal.

The culture at Appian for the Senior Manager, Marketing Operations is rooted in respect and inclusivity. Team members are encouraged to express candid feedback and work constructively towards impactful solutions. The environment promotes community interactions through employee-led affinity groups, enhancing collaboration and network building within the organization.

When answering this question, focus on your previous roles where you led teams, detailing specific instances of how you empowered your team members, facilitated their professional development, and drove successful outcomes despite challenges.

In response, highlight past projects where you introduced new technologies or refined processes, emphasizing measurable success and discussing how these changes improved team efficiency and campaign performance.

Share a specific project that demonstrates your ability to navigate organizational complexity. Include details of your role, challenges faced, and how you aligned team resources effectively to achieve project goals.

Discuss your familiarity with CRM systems and integrations, emphasizing the importance of maintaining accurate data. You could mention tools you've used and how you've managed data flows between systems to mitigate manual errors.

Explain your strategies for creating targeted email campaigns, focusing on the importance of audience analysis, behavior tracking, and continuous testing to refine segmentation and enhance engagement.

Detail your hands-on experience with these platforms, explaining how you've used Salesforce for lead management and reporting and how you've set up and optimized Pardot for nurturing campaigns and integrating with sales processes.

Talk about your approach to managing change, including communication strategies and methods you use to ensure team members feel supported and motivated during transitional periods.

Highlight a specific campaign where you made adjustments based on data insights and the resulting outcome. Include metrics to showcase the difference your changes made to overall performance.

Discuss how automation can enhance efficiency and allow teams to focus on strategic initiatives. Provide examples from past experiences where implementing automation led to significant time savings and improved operational effectiveness.

This is an opportunity to align your values with those of Appian. Express your enthusiasm for their commitment to respect, innovation, and inclusivity, and how those values resonate with your professional goals and aspirations.