Sr. Data Scientist, Apple Services Digital Marketing

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish. Apple is looking for a Sr. Data Scientist to work across all of Apple Services on businesses such as Apple Music, App Store, Apple One, iCloud, Apple Books, Apple Pay and more. This Sr. Data Scientist will work on the Apple Services Digital Marketing team to help us: excavate insights to optimize our marketing and products, and monitor external brand relevancy. This person must have a deep understanding of statistics, machine learning techniques, and digital marketing data to identify actionable insights and have the ability to successfully evangelize, educate, and enable within a very large organization.

Description

In this role, you will build and maintain data driven optimization models, experiments, forecasting algorithms and machine learning models and large language models to better campaign performance, identify trends and optimize products. You will be responsible for assessing business needs to translate model outputs into tangible and actionable findings and reports for both marketing and product. ADDITIONAL RESPONSIBILITIES - Produce performance benchmarks across various digital marketing channels by evaluating both internal and competitor performance - Create, maintain and automate content taxonomies and use for attribution analyses - Create and maintain data analytics dashboards - Communicate and present findings to key stakeholders

Minimum Qualifications

5-7 years of experience manipulating data sets and using statistical models to extract insights and visualize them for stakeholders Attains clear understanding of statistics Ability to code in SQL and Python or R to work with large data sets Knowledge around machine learning techniques (clustering, decision trees, artificial neural networks, regression, classification, etc) Experience building custom data models and algorithms to apply to data sets Understands digital marketing data - Social, SEO, Paid, etc Experience creating data visualizations with various programming languages and BI tools (Tableau, Python) Ability to both solve problems with an analytical mind set and explain findings and methodologies to technical and creative teams

Preferred Qualifications

Experience with engineering pipelines Proficiency in code collaboration/version control systems (git/github/gitlab) Proficiency in Mandarin