Rental Sales Representative

A Rental Sales Representative at ASCO Equipment is responsible for establishing and nurturing relationships with customers, understanding their equipment needs, and proactively increasing revenue through exceptional service. This involves sales calls, product presentations, and follow-ups using our CRM tool.

Candidates for the Rental Sales Representative position at ASCO Equipment should have a Bachelor's degree or equivalent experience, proven sales ability, excellent customer relationship skills, and strong problem-solving abilities. A knowledge of construction or heavy equipment is preferred.

The primary responsibilities of a Rental Sales Representative at ASCO include establishing business opportunities within the branch territory, managing pre-planning and follow-up actions, educating customers on equipment, and ensuring customer needs are met with positive resolution.

At ASCO Equipment, we are committed to developing our people. We provide extensive training, opportunities for career advancement, and support through initiatives such as the ASCO Children's Education Program, which offers education assistance for employees' children.

As a Rental Sales Representative at ASCO Equipment, you can expect extensive benefits including 100% paid health insurance, a 401K plan with profit sharing, paid holidays, and more, making us a leader in employee support in the industry.

The company culture at ASCO Equipment is built on our core values of honor, development, excellence, and profitability. We strive to create an environment that feels like family, where your contributions are valued and recognized.

The Rental Sales Representative role is directly aligned with ASCO Equipment's mission of being a blessing to those we serve. By actively engaging with customers and providing tailored solutions, you help fulfill our promise of exceptional service and community support.

When answering this question, highlight specific examples from your past roles that demonstrate your sales achievements and customer service excellence. Discuss how you identify customer needs and build lasting relationships to enhance customer loyalty effectively.

To answer this, describe your approach to organizing your daily tasks based on urgency and potential revenue. Mention tools you use, like CRM systems, and how you maintain communication with customers while ensuring follow-ups are timely and efficient.

In your response, provide detailed strategies such as identifying new market opportunities, leveraging existing customer relationships, and implementing targeted sales campaigns. Mention how you plan to analyze data to drive decisions, which can lead to increased profitability.

Discuss your conflict resolution skills and provide a specific situation where you turned a challenging customer situation into a positive outcome. Emphasize the importance of listening, empathy, and follow-through in maintaining customer satisfaction.

Here, share any relevant experience in the equipment or construction industry. Highlight your technical knowledge, understanding of the products, and how that informs your sales pitches and customer consultations.

Provide a concrete example where you used product demonstrations or presentations to inform a customer about a piece of equipment. Discuss how you tailored the information to meet the customer's needs and how this resulted in a sale.

Discuss your familiarity with CRM tools, business software, and any industry-specific technology. Describe how you leverage these tools to manage customer relationships and track sales performance efficiently.

Outline your personal motivating factors, whether it's achieving sales targets, building relationships, or contributing to the team’s success. Mention any techniques you use to remain focused and enthusiastic about your work.

Emphasize the importance of teamwork in achieving sales goals. Discuss how you collaborate with team members to share insights, strategies, and best practices that benefit the overall success of the rental department.

In your answer, express your alignment with ASCO Equipment’s core values and mission. Discuss how the company’s commitment to its employees and customers resonates with your career goals and how you can contribute to their success.