Performance Media Marketing Manager

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Job Title

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Closing Date

21 April 2025

As a Performance Media Manager, this position will be an SME responsible for managing a £7m of investment and a media agency. The role requires excellent stakeholder and P&L management. A deep understanding of Performance Media activity including PPC, Paid Social, Affiliates, Display is essential. Working alongside the Senior Performance Media & CRM Manager to shape Asda’s e-commerce performance media strategy, reporting and decision making. The role requires a broad view of trends in the industry to keep Asda ahead of the comp, along with a laser focus on digital best practice and use of data.

The role involves a high degree of autonomous thinking to develop, set and deliver media strategies/approaches utilising past learnings and expertise across the team and media agencies whilst still being subject to internal review and approvals. Changes, short lead times on briefs/asks and creative turnarounds can limit media team ability to explore all opportunities.

"Let's find out about the role"

Support the Senior Performance Media & CRM manager on Asda.com’s Performance Media strategy, delivering results to the business on a weekly basis to grow Asda’s ecommerce offering.
Plan holistically, linking to broader brand plans and attribution.
Deliver timely and actionable reporting of results, to be circulated with relevant stakeholders.
Report directly to key stakeholders and attend meetings to showcase results and strategy.
Leverage Asda’s broader digital and data transformation to drive relevant comms through digital media channels
Prepare and adapt for the future of Asda’s digital marketing, for example preparing activity for our site migration.
Agency management (Spark Foundry) to meet immediate needs but also ensure we are aware and involved in conversations relating to key changes & innovation / opportunities in media for the benefit of ASDA.
Drive relationships with key media partners such as Google & Facebook, leveraging first in class opportunities for Asda.
Create a culture of innovation, with continuous test and learn plans.
Work closely with digital analytics and measurement teams to ensure efficient Performance Media activity and incremental value added to Asda.
Regular input into overall customer comms strategy working alongside strategy, proposition, brand comms and coordinate with teams to support on exec updates and ad-hoc asks.

"Let's find out about you"

The role requires experience in paid media, media agency management, marketing strategy planning, measurement and Performance Media. Agency / in-house experience preferred, you'll also have:

Experience of Affiliates, Display, Paid Social, PPC and Google Shopping, knowledge of product feed management, digital attribution & analytics (experience using Adobe Analytics would be advantageous).
A real passion and in-depth knowledge of all competitor's media (use of, channel, ad-tech, processes, data & targeting capabilities, costs, legislation e.g. GDPR, HFSS)
Experience of agency management and understanding of data attribution.
Continually develop knowledge and identify opportunities to drive innovation and performance.
Understanding of business performance, it’s customers and competitor's media / comms activity is key to inform decision making.
Strong commercial insight, with the ability to manage a large budget and complex P&L

Communicating and Influencing

Excellent communications skills with the ability to influence, collaborate, and build relationships at the various levels across an array of internal teams and external media partners.
Willingness to challenge and problem solve.
A strong understanding of the workings of media agencies, including all commercials and deliverables
Ability to remain calm, measured and focused as priorities shift whilst still working at pace to meet business expectations

#LI-GS1

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"

Average salary estimate

$50000 / YEARLY (est.)

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$40000K

$60000K

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What You Should Know About Performance Media Marketing Manager, ASDA

As a Performance Media Marketing Manager at Asda House, you'll step into a pivotal role focused on managing a £7m investment and media agency, ensuring that Asda remains a leader in e-commerce. This full-time, permanent position offers a unique opportunity to work directly with the Senior Performance Media & CRM Manager to craft and implement Asda's dynamic performance media strategy. You'll be responsible for a variety of media activities, including PPC, Paid Social, Affiliates, and Display, all while demonstrating your keen analytical skills and industry knowledge. As you share timely results with stakeholders, your power to influence decisions and shape marketing practices will shine through. The environment thrives on collaboration, innovation, and agility, so expect to connect with international media partners like Google and Facebook, leveraging their platforms to propel Asda into the future. You will also hone your relationship-building skills as you engage with different media agencies and teams across the business. It’s not just about executing campaigns; you’ll be expected to oversee reporting, provide valuable insights, and foster a culture that embraces continuous improvement. If you are passionate about performance media and eager to make meaningful contributions to Asda's digital landscape, this is the opportunity for you! You'll enjoy a competitive salary accompanied by a comprehensive benefits package, which includes a company car allowance and flexible working, catering to your work-life balance.

Frequently Asked Questions (FAQs) for Performance Media Marketing Manager Role at ASDA

What are the key responsibilities of the Performance Media Marketing Manager at Asda?

The Performance Media Marketing Manager at Asda is responsible for managing a £7m media investment and leading a media agency. Key responsibilities include shaping the performance media strategy, delivering actionable reports, managing media relationships, and ensuring that media activity aligns with the overall customer communications strategy. A significant aspect of the role is to drive innovative strategies that keep Asda ahead in the evolving digital landscape.