Brand Activation Marketing Associate

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body.

We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind.

So, this is your chance to join a truly purpose-driven brand.

Are you an experienced marketer who wants to drive brand success and digital transformation for one of the largest sportswear companies in the world? Our Brand Engagement and Digital Innovation Team is changing how ASICS develops relationships with our consumers - more personal and more data-driven - to grow the ASICS business globally.  

This position will support the development of compelling evergreen initiatives aspart of global brand campaigns, brand storytelling and content delivery. This individual’s focus will be building seasonal and evergreen marketing assets and channel plans across several ASICS business categories, all while integrating campaign performance and data.  

• Advance global brand platform via activation and evergreen marketing strategy and execution 
• Support the digital brand content and campaign development process end-to-end for key brand activations: including creative briefings, channel strategy, creative development, content production, feedback gathering, reporting and analysis 
• Manage cross-functional relationships to develop strategic brand and evergreen channel plans that drive brand consideration and education  
• Report on campaign performance across all digital channels and KPIs 
• Proactively share learnings with relevant stakeholders for continued improvement 
• Develop and execute a digital brand campaign roadmap and calendar  
• Present campaign plans and reports to stakeholders across the ASICS organization  
• This candidate will be able to work fast, manage multiple priorities, demonstrate strong judgement and attention to detail, take ownership and be a team player with the ability to work with multiple colleagues globally  
• This candidate should be self-motivated, creative and customer-obsessed 
• Ability to be in-office as needed (onboarding, company-wide/team meetings, etc.) 
• Ability to travel up to 1-2 times per year 

• Bachelor's Degree required, preferred fields of study include business, marketing, advertising or communications
• 2 years of marketing experience, including digital and brand marketing  
• Strong project management skills to manage highly complex and global projects required 
• Understanding of digital channels and best practices  
• Experience working cross-functionally with stakeholders of varying seniority and backgrounds  
• Strong digital analytical skills  
• Understanding of marketing content best practices and trends  
• Excellent verbal and written communication skills  
• Ability to prioritize workload and manage multiple projects in a fast-paced environment  
• Self-motivated, creative and customer-obsessed

• Greater Boston Area is the preferred location for this hybrid position.

• ASICS Applicant Privacy Notice: https://bit.ly/3RungFB

ADI offers the following benefits including health, vision, dental insurance, 401(k) Plan, Life and Disability Insurance, as well as 12 weeks of paid parental leave.  For more information about our benefits and life at ADI, please visit https://www.asicsdigital.com/life/ 

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.