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Assistant Manager, Consumer Engagement

Assistant Manager, Consumer Engagement
Parsippany, NJ
Competitive Salary & excellent benefits package

The Assistant Manager of Media Analytics will be embedded within a cross functional team of brand and media managers to deliver agility to our digital operations, specifically as it relates to digital performance as an enabler of Household Penetration and business outperformance. In this newly formed role, you'll hold responsibility for establishing foundations for ‘always on’ digital campaign reporting, analysis, and optimization recommendations, along with input into campaign design and measurement frameworks like MMX and MTA. You'll act as a key conduit to our media agency partners and steer external stakeholders that are trading in the digital marketplace on behalf of RB Hygiene. You'll be an active member of the brand marketing organization, while holding strong partnership with our media center of excellence. You'll:

  • Contribute to campaign design in the digital marketplace inclusive of trafficking, audience implementation, and measurement
  • Ability to ladder performance metrics up to identify performance against campaign & communication objectives
  • Owner of in-campaign performance recommendations and key contributor to post campaign insights and actions
  • Creation and distribution of post-campaign analysis and outlook on performance against established KPIs and business objectives across the organization
  • Contributor to Measurement frameworks in to determine mid-term business effectiveness through MMX and MTA methodologies
  • Ongoing competitive analysis inclusive of regular dashboard development and adhoc deep dives
  • Opportunity to drive new data & measurement technologies, digital partners and trends
  • Active participant in creating and cultivating a data driven marketing organization
You’ll succeed because…
…you have a passion for analysis & story telling through the use of data. You:
  • Bachelor's degree in related field
  • 2-3 years of professional media experience (media agency or vendor)
  • Highly systems oriented with ability to toggle across data sets to define performance opportunities
  • Analytical with ability to define performance across unique media KPIs
  • Highly proficient in excel with advanced knowledge of tool’s statistical analysis capabilities
  • Comfortable working with large sets of data
  • Strong organizational skills and attention to detail
  • Strong communications and presentation skills
  • Results oriented with the ability to leverage tangible evidence to define success
  • Self-motivated, highly flexible and takes the initiative to do what’s needed
  • A commitment to excellence with a positive and resilient attitude

You’ll love it because…
…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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CEO of Reckitt
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Kris Licht
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Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment ...

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DATE POSTED
June 4, 2023

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