Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.
Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.
160over90 is owned by Endeavor, one of the biggest names in culture and entertainment in the world. The creative department here is like that of any other agency but we aren’t bogged down by dated holding company models and we aren’t owned by a consulting firm. Our connection to Endeavor is our unfair advantage, helping us connect brands to culture through sports, music, film, and fashion like no other. The ideas are boss, able to be taken to the world in whatever way they work best via advertising, branding, social media, PR, experiential, digital and more.
In June 2021, 160over90 partnered with Obsidianworks, a culture-powered marketing agency co-founded by actor and producer, Michael B. Jordan, and Chad Easterling. Purpose-built for a more inclusive era of brand storytelling, the agency focuses on cultural connectivity through brand strategy, digital and social impact. Together with 160over90, the agency works with brand and talent partners to identify opportunities, create, and execute innovative and culturally resonant campaigns and activations, and connect with multicultural consumers in diverse communities.
This role will focus on opportunities for Obsidianworks and 160over90, brought to life through their agency partnership. The Integrated Producer will spend approximately 80% of her/his time on projects led by Obsidianworks, and the remaining 20% on projects led by 160over90. This role will be based in 160over90’s New York or Santa Monica office.
The Role:
We’re looking for an ACD, Copywriter responsible for concepting and developing creative ideas across existing clients and new business pitches. Working alongside a copywriting counterpart and reporting into NYC and LA based creative leadership, the ACD will be skilled in learning the client’s business objectives and accomplishing those through strategically sound creative ideas that put our clients in the epicenter of culture. You will be a thinker and a maker, but also a motivator, mentoring other writers, art directors, and designers on projects ranging from experiential to PR to content. The opportunities here are endless, so your creativity must be too.
Qualifications:
Strong background Writing, Journalism, Advertising, Marketing or relevant field
Extremely skilled in developing high-level brand concepts as well as articulating those concepts in executions across various media channels
Own the ideation process and the difference between a tactic and a big campaign platform
Takes a profound interest in the world around you – culture, music, film, sport, art, entertainment
Approachable, collaborative, results-oriented, problem-solver who can both provide and take direction well
Strong communication skills, both written and verbal – not afraid to have difficult discussions
Team building skills, proactively seeking opportunities to develop team members
Excellent organizational, presentation and communication (verbal and written) skills
Ability to conduct and interpret quantitative and qualitative analyses
Must be able to work autonomously – taking ownership of your workload and able to juggle several projects at one time
Thrives in a collaborative environment
A culture instigator – within the agency and in the world
Lead brainstorming sessions, decks, client calls, and productions
Stay curious and ask questions but also be able to answer them when junior roles come to you
Manage workload and oversee your teammates’ time as well
Shape ideas from junior roles on your teams; help them bring to life and push further than original form
Computer literacy with strong proficiency in all relevant programs
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$131,250 annually
Hiring Range Maximum:
$175,000 annually