Social Strategist

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

• Articulates insights gleaned from social, conversational, and community trends, artfully organizing information from observations to strategic and actionable insights.
• Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution.
• Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying, and evaluating new opportunities as appropriate for client objectives.
• Create and document best practices for community management, including workflows, tools, and responsibilities.
• Evaluate, own, and optimize community management successes for clients.
• Coordinate community engagement activations for large-tier social media and digital campaigns and events across markets.
• Provide oversight for a team by motivating, coaching, consistently providing feedback, and holding them accountable to both successes and setbacks.
• Work collaboratively with across teams and functions to ensure that the brand’s communications/marketing objectives and strategies are met.

• At least three to four years of experience in social media marketing at a digital agency, integrated marketing agency or communications firm.
• A passion for social media, from both a branding and cultural perspective.
• Understanding of best practices across social channels a plus.
• A passion for communities and social media with a solid grasp of integrated communications and emerging trends.
• Demonstrated track record of developing and executing creative, engaging, and successful social media advocacy programs for clients.
• Experience in client relations, including having the ability to understand and assess a client’s communication needs and meet those needs through successful social programs.
• Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Infegy, Sprinklr, and/or Brandwatch is a plus.
• Experience overseeing social media community management for a large public brand is a plus.
• Excellent organizational skills, attention to detail and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment.
• Exceptional communication skills, both written and verbal.
• Proficient in Microsoft applications, specifically Microsoft PowerPoint.
• Ability to manage multiple tasks concurrently in a deadline-driven process.
• Strong self-motivated and self-starting personality.

$75,000 annually $100,000 annually