Associate Director, Digital Media Data and Analytics

At Gilead we believe every employee deserves a great leader. As a people leader now or in the future, we expect that you will model and create an environment of inclusion, be intentionally focused on the hiring, development, growth and retention of talent, and empower teams to align and achieve goals.

• Gather and analyze data from digital media campaigns to measure and optimize digital media quality and performance.
• Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
• Analyze digital media performance data to identify trends, opportunities for optimization, and insights.
• Create and deliver regular reports and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization.
• Stay up-to-date on industry trends, best practices, and emerging technologies in digital media and analytics.
• Collaborate with other members of the Digital Media Strategy and Operations team to ensure that campaigns are optimized across all channels, and consistent with organization objectives.
• Act as a subject matter expert on digital media analytics, providing guidance and training to other members of the team and cross-functional partners.
• Identify opportunities for process improvement and automation to increase efficiency and scalability of the digital media data and analytics function.
• Manage relationships with media agencies to ensure proper data capture and analysis.
• Collaborate closely with the Digital Media Strategy and Operations Lead and Digital Marketing Operations team on the build-out of capabilities/requirements SOPs, rollout, and training.

• Experience working with digital media channels such as display, social, search, programmatic, and video.
• Strong proficiency in data analysis and visualization tools, such as Excel, Tableau, PowerBI and Google Analytics.
• Strong analytical and problem-solving skills, with the ability to synthesize complex data and make strategic recommendations.
• Strong communication and presentation skills, with the ability to communicate complex data and insights to a variety of stakeholders.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Strong attention to detail and the ability to manage and synthesize large data sets.
• Familiarity with data privacy regulations and compliance requirements.
• Experience working with pharmaceutical, or biotech industries is a plus.

• Campaign performance metrics (KPIs to track could include click-through rate, conversion rate, engagement rate, and overall return on investment (ROI)).
• Data collection and reporting metrics (KPIs related to data quality, accuracy, completeness, and timeliness).
• Audience metrics (such as audience size, growth, and engagement).
• Technology adoption metrics (KPIs related to technology adoption and proficiency).
• Cross-functional collaboration metrics (metrics related to teamwork, communication, and stakeholder satisfaction).
• Industry benchmarking metrics (KPIs related to industry standards and best practices).
• Project delivery timeline.
• Customer satisfaction.

The salary range for this position is: $168,980.00 - $218,680.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.