Associate Director, Marketing Intelligence

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview

• 
  6+ years of overall relevant experience
• 4+ years experience at an integrated agency, marketing analytics, consulting, or technology firm preferred
• 2+ years of people management experience
• Knowledge and experience with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas) data sources, panel data sources (web click-stream, TV STB, 3P compilers online and offline, location providers, purchase co-ops/loyalty cards/credit and debit cards)
• Experience working with multiple clients/agencies concurrently. Attention to detail and the ability to understand nuances in varied local markets.
• A history of successfully positioning/selling new technologies/products to prospective clients

As a member of the Inventory AI team, you will work with our clients, strategic industry partners and agency stakeholders to create new and innovative planning, measurement and optimization technologies that will drive measurable improvement of our clients’ outcomes. You will work with data science teams to understand the requirements for optimizing bid-able media performance, help drive the development of advanced analytics capabilities in data clean rooms, and identify/improve methods for measuring the incremental impact on our clients’ objectives that are driven by these solutions. You will help to monitor the campaigns on which these technologies are deployed, position these solutions to client teams to further adoption, and help improve the capabilities overall through collaboration and external partnerships. This role is an exciting combination of driving data strategy, advanced analytics, and cross functional partnerships across our organization.

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  Defining requirements and driving strategy with client and programmatic teams (agency and external) to plan & execute new bid-able media optimization strategies
• Developing go-to-market material and drive education workshop and series to help highlight, roll-out, and scale innovation solutions
• Driving strategy with our tech partners directly about data/cleanroom specifications and capabilities, specifically to enhance measurement and activation analytics
• Lead conversation with strategic data partners including ad servers, DSPs, measurement partners, and agency stakeholders to determine the right data assets to power these solutions
• Help to develop measurement plans for quantifying the incremental impact on our clients’ objectives that are driven by our solutions.
• Provide global data and analytic leadership and drive consistency across Marketing Intelligence and Data Science resources on key client accounts
• Facilitate on-going communication between marketing intelligence, data science and activation analytics resources across markets and regions (knowledge sharing, consistency, innovation)
• Drive thought leadership in the areas of measurement, optimization, and activation analytics

• 
  Culture! We have an incredibly fun, collaborative and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more!
• Generous PTO policy that includes vacation days, personal days, a fantastic Summer Fridays program, and extended time off during the winter holidays!
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.