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Associate Director of Fan Engagement

Position Number 8288 Posting Number F2179 Position Type Administrative and Professional Faculty Position Status Full Time College/Division Intercollegiate Athletics Department 300024 - Marketing/Promotions Pay Rate Commensurate with Experience Specify Range or Amount Is this a JMU only position? No Is this a grant-funded position? No Is this a Conflict of Interest designated position? No
Position Summary Information

About James Madison University
Mission

We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Vision

To be the national model for the engaged university: engaged with ideas and the world.

Who We Are

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master’s and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information
James Madison University, a Division I Member of the NCAA and Sun Belt conference, is seeking an Associate Director of Fan Engagement. The position is a full-time, 12-month position with a full comprehensive benefits package.

Duties and Responsibilities
Duties include but are not limited to:
  • Develop and implement fan engagement outreach plans for JMU Athletics’ sport programs. Including both game day/event programming and promotions as well as strategic campaigns to involve fans and the community that result in higher attendance and fan engagement. Duties require collaboration with Athletic and University Event Staff, JMU Sports Properties, spirit squads, pep band and assigned athletic programs.
  • Responsible for driving ticket sales and attendance utilizing strategic marketing plans that incorporate JMU Athletics digital marketing resources (Paciolan, Eloqua, etc.) to increase revenue while also engaging with the student body to promote attendance.
  • Collaborate with External Operations units on e-mail creation and social media campaigns for fans and student body; driving awareness and involvement for assigned sports.
  • Responsible for programs such as the Duke Dog Reading Program, National Girls and Women in Sports Day and other community focused special events as assigned as assigned by Assistant AD for Creative Services and Fan Engagement.
  • Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations for assigned sports. Works closely with Daktronics representative to make sure all game day needs and sponsorship fulfillment is being met around video boards.
  • Responsible for providing oversite to the Fan Engagement Assistants, aiding in their professional growth for their assigned sports.

Qualifications
Required Qualifications:
  • Bachelors degree is required, preferably in sports marketing or related field
Preferred Qualifications:
  • Masters in related field
  • 1-3 years of sports marketing experience in a campus setting
  • Previous athletics marketing and promotions experience.
  • Working knowledge of Microsoft Office with preference given to candidates with Adobe Creative Cloud Suite experience.

Conditions of Employment
Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

Posting Detail Information

Posting Date
05/10/2023

Beginning Review Date
06/08/2023

Closing Date

Open Until Filled
Yes

Proposed Starting Date

EEO Statement
James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request
If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Annual Security and Annual Fire Safety Report
Notice of Availability – Annual Security and Fire Safety Report

The Annual Security and Fire Safety Report contains information regarding campus security and personal safety including topics such as: crime prevention, the university police law enforcement authority, crime reporting policies, disciplinary procedures, protocols for the immediate notification of students and staff upon confirmation of a significant emergency on campus and other matters of importance related to security and safety. The report includes statistics for the most recent three-year period of reported crimes that have occurred on campus; in certain off-campus buildings or property owned or controlled by JMU or its affiliates; and on public property within or immediately adjacent to and accessible from the campus.

The Annual Security and Fire Safety Report includes campus housing fire statistics for the most recent three-year period, a description of each on-campus student housing facility fire safety system, the number of fire drills held during the previous calendar year, policies or rules on portable electrical appliances, smoking, and open flames in student housing; and procedures for student housing evacuation in the event of fire along with other fire safety information.

The JMU Annual Security and Fire Safety Report includes the Harrisonburg campus and the three overseas branch campuses; Florence, Antwerp, and London. It is available electronically

You can obtain a copy of any of this report by contacting the Office of Public Safety, MSC 6810, James Madison University, Harrisonburg, VA 22807 or request that a copy be mailed to you by calling (540)568-6769/6913.

Minimum Reference(s) Required
3

Quick Link for Direct Access to Posting
https://joblink.jmu.edu/postings/14619

Additional Posting Information
JMU’s Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG.

James Madison is known as the Father of the Constitution and America's fourth president, but he also has a public institution of higher education named after him. James Madison University (JMU) offers some 70 undergraduate and 35 graduate degrees ...

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DATE POSTED
July 24, 2023

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