Associate Director of Paid Media

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From guiding the student experience, to delivering programs that meet the needs of the future-of-work and help solve our global social and economic challenges, every one of our people (Keypathers!) create impact, every day.

Roles at Keypath Education are available as remote, hybrid, or in-office.

As part of Keypath’s Americas and Europe Paid Media team, the Associate Director will lead a team that plans and manages Paid Search, Paid Social, and Display campaigns across a portfolio of University partners and programs. We are looking for someone who enjoys leading a team, who is passionate about marketing, and can act as a thought leader on how we use Paid Media. The Paid Media Team is part of a fast-paced, high visibility, and high demand marketing team. As such, strong project management, relationship building, and communication skills are a must.

What you’ll be doing as the Associate Director of Paid Media:

• Lead a team of high performing Paid Media Managers who work as an agile pool of resources across integrated marketing teams responsible for the achievement of digital acquisition targets, including leads, applications, starts and CPA/CPS
• Manage, coach, and grow team members through the following activities:
  • Be the first point of contact for all queries within your team
  • Actively monitor and engage with team members having trouble achieving performance metrics
  • Identify knowledge gaps and provide specific trainings to address
  • Identify process gaps and create documentation to standardize the way our teams operate
  • Review all strategy docs and testing frameworks
  • Cultivate future leaders by building upon team members executive function skillsets
• Review, recommend and share their subject matter expertise within the team on a regular cadence to either enhance campaign performance down funnel or create more efficient processes
  • Present applicable findings to larger marketing function should it be warranted
• Oversee accurate and timely performance reporting and optimization for paid digital channels
• Advise marketing leadership on paid media trends and performance to support/impact future decision-making
• Allocate and manage team resources to ensure efficient business outcomes
• Collaborating, influencing and at times leading, large scale strategic projects with other leaders in the marketing function to increase digital understanding, operational efficiency and enhance the student experience
• Promote a culture of innovation and continuous improvement in digital channel performance and platform
• Contribute to the growth and evolution of the paid media teams processes
• Monitor changes in the digital landscape and interpret/communicate internally how those changes can be harnessed or mitigated within the marketing function
• Support the development of the digital innovation roadmap, testing and continuous improvement

Education: Bachelor’s degree in Marketing, Business, IT, or a related field, is required

Experience:

• 7+ years of relevant and progressive work experience
• Highly developed leadership skills, with the ability to influence internal and external stakeholders through strong communication and subject matter expertise
• 1+ years of direct or indirect people management experience
• Great conflict resolution and able to have those ‘hard conversations’ when required
• Independently identify impact on broader business objectives and have proven ability to implement interventions that will lead to improved business performance
• Meticulously organized and a great communicator
• Significant subject matter knowledge in online advertising platforms (e.g, Google Ads, Facebook Ads, LinkedIn Ads)
• 2+ year’s experience with Google Analytics, Data Studio or other data visualization platforms
• Inherently analytical and able to tell a story with data

Preferred Skills:

• Recent experience in performance marketing in higher education or at an Online Program Management company

Benefits Include

• Competitive array of Medical, Vision and Dental
• Tuition Reimbursement
• Partner Degree Program - earn a free degree from one of our partner institutions
• 401 (k) Retirement Matching Contributions
• Paid Leave Policies
• Paid Holiday Week Shutdown in December
• Family Flex Program
• 2 Mental Health Days per year
• Volunteer Time Off
• Professional Development Programs
• Remote/Flexible Work Options

A little bit about us
Our people (Keypathers!) are working across North America. Right now, we’re working in many of the United States and provinces of Canada, either in our physical offices (Schaumburg and Toronto) or virtually from home. You can choose where to work if you live near one of our offices. Either way, we’ll support you in doing your best work from your home office.

Keypath Education is a leading global EdTech company partnering with some of the world’s leading Universities to create innovative and in-demand online education programs across a range of disciplines. We are a rapidly growing, fast- moving international team who value community, collaboration, innovation and lifelong learning.

Certified as a Best Place to Work by the Chicago Tribune, in-country office is in Schaumburg, Illinois. We’re growing fast, and our US team is now made up of close to 300 full-time employees. We gather teams of experts from digital marketing, course development, web development, finance, and student service backgrounds to support university partners in the US and around the world.

Why Keypath
Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion. We’ve got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony, and cares for our community.

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any
other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.