Associate Director, Professional Marketing

Responsibilities including, but not limited to:

• Developing and rolling out ECP field promotional materials including but not limited to core visual aid, product brochure, rep-triggered emails, and objection handlers
• Overseeing omnichannel marketing efforts focused on ECPs: Development of media plan, website, display ads, social posts, and print ads
• Leading the development of congress content, including sponsorships, messaging, booth design and coordinating onsite materials and field training for virtual and in-person meetings
• Coordinating field sales Brand Council to gather relevant feedback & communicating promotional strategy and tactics to field sales teams with clear call to action
• Managing field sales materials ordering portal, materials inventory, and print production to support field sales execution
• Serving as sales training liaison to ensure smooth onboarding of field sales representatives during new hire training
• Facilitating ECP tactical planning in collaboration with cross-functional stakeholders
• Working cross-functionally with Consumer Marketing, Marketing Operations, Sales, Thought Leader Liaisons, Training, Market Access, Medical Affairs, Regulatory, Legal and Compliance and will collaborate with other members of the organization as required
• Partnering with agency team to prepare plans and timelines providing clear expectations, guidance, and feedback, ensuring excellent execution of key tactics and deliverables.
• For all initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly

• Bachelor's degree required.
• 5+ years' experience in pharmaceutical marketing

Desired Experience:

• Demonstrated success developing and executing for prescription pharmaceutical brands with the health care professional audience
• Experience with sales and marketing in the ophthalmic pharmaceutical space or in Dry Eye Disease category a plus
• Experience with effective strategies for digital marketing such as programmatic, third-party endemic and trade media partnerships, and social media

Desired Skills and Abilities:

• Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
• Ability to understand medical/clinical aspects of a pharmaceutical products
• Ability to influence across the organization and work across multiple stakeholders
• Strong analytical skills, creative and critical thinking skills
• Clear communication skills, both verbal and written
• Strong interpersonal skills
• Financial/budgetary/forecasting acumen
• Ability to travel up to 30%