Associate Director, SEO

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

We are looking to hire a highly motivated and results-driven Associate Director of SEO to help build and grow this offering within our Experience Design team. The Associate Director of SEO is responsible for overseeing and implementing search engine optimization strategies to drive organic traffic and improve website rankings across various search engines. The ideal candidate should have a proven track record of delivering results via SEO, with both early-stage channel development experience and critical mature channel optimization.

The Associate Director of SEO will be responsible for managing all SEO activities, from research to content strategy recommendations to execution (including keyword research, on-page optimization, content development, and analytics reporting).

Highly analytical, and guided by a data driven approach, our ideal candidate recognizes that link building is not simply a thing to be checked off the list but is more of an exercise in creativity and strategic planning to ensure that the campaigns of our national roster of clients get the attention and audience they deserve.

What You'll Do

• Lead and collaborate on the SEO strategy with the client, provide oversight and leadership of SEO work.
• Assess immediate and long-term needs to solve complex technical SEO issues.
• Perform technical SEO activities that require a higher level of expertise such as site audits, Hreflang, site structure, schema, template review, etc.
• Perform keyword research to identify target keywords and optimize website content accordingly.
• Conduct on-page and off-page optimization, including meta tags, URL structure, internal linking, and backlink acquisition.
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track progress.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are implemented across all digital assets.
• Stay informed about industry trends, search engine algorithm updates, and best practices in SEO to maintain a competitive edge.
• Provide recommendations and guidance on website structure, navigation, and content optimization to improve organic visibility.
• Monitor and analyze competitors' SEO strategies and identify opportunities for improvement.
• Stay up to date with emerging SEO tools and technologies and evaluate their effectiveness for the organization's SEO efforts.
• Generate reports on SEO performance, including keyword rankings, organic traffic, conversion rates, and other relevant metrics.
• Collaborate with paid search and social media teams to align SEO strategies with other digital marketing initiatives.
• Train and educate internal stakeholders on SEO best practices and techniques.
• Stay informed about the latest developments in search engine marketing and digital marketing.
• Contribute to thought leadership content on SEO topics.

What You'll Need

• At least 9+ years of experience in SEO leadership for a top 1000 website, with experience driving persistent growth via content, linking, and technical SEO strategies.
• Up-to-date knowledge of industry trends, search engine algorithm updates, ranking factors, and emerging SEO technologies.
• Solid knowledge of on-page and off-page optimization techniques, including meta tags, keyword research, link building, and content optimization.
• Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, Moz, SEMrush, or similar.
• Ability to drive consistent growth via a rapid, test-and-learn product development process.
• Familiarity with HTML, CSS, and website development principles to effectively communicate with web developers.
• Experience leading marketing, content creators and engineering peers to execute a multi-faceted program resulting in organic leads, traffic, and awareness.
• Ability to roll up your sleeves, dig into details, and drive measurable business results.
• Ability to contribute at both a strategic and tactical level.
• Active participant in weekly meetings, representing the SEO POV
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Curiosity, tenacity, and flexibility in challenging situations.
• Strong client-facing presentation, workshop, and communication abilities.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

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