Associate Director of Regional Marketing, Ohio Valley, Breast Franchise (OH, PA, WV, KY, TN, IN)
Role Description
The Associate Director of Regional Marketing (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer. The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels.
This position will report into the Head of Customer & Disease Strategy for the US Breast Franchise and will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders. This position is field based, collaborating with the Breast Oncology teams in OH, PA, WV, KY, TN, & IN.
Key Accountabilities
Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.
ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand. Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.
Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision-making, and other important marketing initiatives. Escalate market challenges/barriers to leadership as cross-functional partners as appropriate.
Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications.
Internal Collaboration: Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.
Key Competencies, Skill Sets, and Preferred Requirements
Engagement and influence with National/Regional ESEs: Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy.
Oncology Business Acumen and a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
Marketing Acumen experience and capability working with agency/vendor partners on complex projects. An ability to identify regional marketing, and then project manage and implement regional marketing initiatives.
Cross-functional collaboration with customer facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc.
Project management to plan/execute Advisory Boards, regional marketing tactics, taking assets through the MLR process, operational plan & budget management.
Execution: Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.
Strategic Thinking: Generate strategic insights to inform brand strategic decision-making.
Minimum Qualifications:
Bachelor's Degree
3+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
3+ years of Oncology marketing
Documented success in partnership-building with industry thought leaders
Preferred Requirements:
Advanced Degree ( MS, MBA, or PhD)
10+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
5+ years of Oncology marketing or sales experience
Extensive, documented thought leader/ key opinion leader (KOL) management
party vendors and agency partners
MBA in relevant field
Date Posted
09-Apr-2025Closing Date
22-Apr-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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