Senior Digital Marketing

Job Description: At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas... supporting and transforming our business across areas like marketing, finance and more. The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do. We are seeking a highly skilled and analytical Senior Digital Marketer specializing in SEO to join our dynamic marketing team. The ideal candidate will have a deep understanding of search engine optimization strategies, digital marketing principles, and the ability to analyze and leverage data to drive organic traffic and improve search rankings. As an SEO Specialist, you will be responsible for developing, implementing, and optimizing SEO strategies to maximize visibility and rankings in search engine results pages (SERPs). This role requires a blend of technical, creative, and analytical skills to effectively enhance our web presence and contribute to overall core business growth. Responsibilities Include: • Identifying, prioritizing and recommending technical SEO improvements: robots.txt, XML sitemaps, canonicalization, Schema, etc. • Performing ongoing keyword research to discover net new opportunities and room for expansion against competitors • Using research, recommending and implementing website content updates • Navigate organizational processes and hurdles • Provide business understanding of products and architecture that help promote SEO opportunities or avoid conflicts with stakeholders/page-owner strategies • Submit requests for updates on digital platforms using various tools and intakes. Performs stakeholder functionality for QA and communication. • Review completed work and refine to align with business goals and avoid conflicts • Drive engagement and improvement of UGC/review platforms on-site Qualifications: • 5+ years of experience in roles directly managing SEO strategy & execution • Experience with Excel - advanced knowledge of formulas/functions/pivot tables • Proficiency with SEO tools (SEMrush/Ahrefs/Brightedge/Conductor/Similar Web) • Experience with digital analytics - Google Search Console and Adobe Analytics • Proficiency with Technical SEO tools/crawling software - Screaming Frog/Deep Crawl • Strong knowledge of SEO and its core disciplines (technical site analysis, content optimization) and SEO keyword research • Extensive experience with content strategy development and management, either directly or in a consultative/collaborative role • Experience with Site Map updates & Meta Content updates • Experience with User Generated content (UGC) and customer rating & review platforms – Bazaarvoice Plusses • Previous AT&T experience & Knowledge of AT&T Business process (or ability to learn quickly and adapt) • Experience with advanced technical SEO tools - Oncrawl/Botify Our Senior Digital Marketing Managers earn between $96,000 & $144,000 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected. Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. Ready to join the team? Apply today! #LI-Onsite Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $96,000.00 - $144,000.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities