Field Marketing Manager - Americas

The Field Marketing Manager is responsible for leading a company's country/local communication and marketing endeavors. This oversight may encompass several locations within their market and the marketing or communication teams within them. The successful candidate will develop and deliver marketing plans for regional products. The Field Marketing Manager mut be a proven strategist, planner, and team builder that’s able to view our region’s market positioning at a high level while driving impact through their team. They will be able to leverage Atlas’ global brand positioning materials and work with their business leaders to localize content for our customers. This role will embody Atlas’ culture and values and grow and develop our team of marketers.The Field Marketing Manager will develop and implement marketing strategy in support of company and regional revenue goals, as directed by the VP of Demand Generation. Additionally, they will lead and mentor the marketing teams throughout their region, focused on creating a cohesive, high-performance culture facilitating communication, education and sharing of best practices.Key ResponsibilitiesLead and grow an integrated team of marketing, PR, and communications professionals, laser-focused on their career development and success.Partner with the sales team, other regional leaders, and global marketing to plan and execute integrated strategies for growing existing and expanding into new markets.Design and execute a robust regional business development and local positioning strategy, including new market research and competitor analysis.Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management.Develop and manage our annual regional marketing and communication budget, overseeing spend on all areas, including pursuit spend, photography and video, awards, etc.Work with Performance Marketing to leverage our CRM, email automation, social tracking, digital and other marketing technology to gain meaningful insights that will inform our strategies.Provide quality oversight for collateral, proposals, presentations, webinars, events, and other marketing activities, ensuring they align to our strategies.Serve as a coach and player, contributing to the strategy and content of specific business development activities, often leading high-profile engagements or “must-win” pursuits.EXPERIENCE REQUIREMENTS5-8+ years professional experience in marketing and communications; experience in high-growth tech industry is preferred.3+ years leading and managing teams with a proven track record for hiring/growing talent.3+ years' experience managing PR agencies and event management agencies.Experience running events (virtual and in person) and trade shows, from concept right through to deliveryExperience with Google Display network, LinkedIn Ads, Affliate and other digital channels to market.Bachelor’s degree in business, marketing, communications, or a related field.Ability to work closely with executive leaders with keen skills in developing strong internal relationships.Proven ability to lead through consensus by proactively crafting strategies, programs, and plans that activate partnerships and achieve buy-in from stakeholders and collaborators is an essential function of this position.Excellent verbal and written communication abilities.The ability to leverage technology, (Hubspot, CRM, Office suite, Adobe CS, social media, VR), to drive exceptional storypackaging and delivery that reflects the vision of the region and company.#J-18808-Ljbffr