Digital marketing associate

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school... To help them Start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way. We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students and for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole you from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking why not? when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education. What You'll Contribute As a Digital Marketing Associate in the Portfolio Growth Marketing team, you are responsible for assisting in the creation and implementation of SEO initiatives that drive traffic growth, lead generation and customer acquisition. In this role, you will support various key components across multiple SEO initiatives, from assisting with keyword research and creating content outlines to identifying technical SEO issues and aiding in link building. You will act as the day-to-day contact with our creative and digital partners, manage project timelines, coordinate stakeholder feedback and report on SEO performance. You must be a motivated self-starter with a firm understanding of SEO principals, the ability to manage multiple priorities, possess a high attention to detail, and bring a passion for creating and delivering user-centric, search-friendly experiences aimed at driving organic growth. What You'll Do 1. SEO Planning • Assist in conducting keyword research to discover relevant topics and keywords that align with critical stages in the user’s journey • Generate SEO content outlines to help key stakeholders create and develop high-performing, optimized content • Help identify and resolve technical SEO issues, such as crawl errors, broken links, and core web vital improvements • Support the team in link-building efforts by identifying opportunities and assisting in outreach activities 2. SEO Project Management • Own the implementation and delivery of technical and editorial SEO initiatives, managing project timelines, creative and dev requests, and execution details to keep projects on schedule • Review and approve all SEO-driven experiences pre and post-deployment to ensure changes are delivered accurately and on time • First-line of defense for accuracy of marketing campaigns and collateral • Maintain all required and relevant documentation for marketing campaigns 3. SEO Performance Analysis & Reporting • Compile weekly and monthly reports, synthesizing data to assess performance across a range of KPIs • Coordinate tagging and analytics requirements with the Mar-Tech and Analytics teams to properly measure and report on KPIs • Monitor and document competitive efforts across key business and search competitors What you have Minimum education, skills and experience required. Experience : • 1-2 years of SEO experience • Firm understanding of SEO principles and techniques • Demonstrated expertise in creating and executing on-page, off-page and technical SEO tactics • Proven track record of leveraging data and analytics to influence decisions and drive growth • Familiarity with SEO tools, such as Google Search Console, AHREFs, Alps.ai, and ScreamingFrog Knowledge, Skills, & Abilities : • Excellent organization and project management skills • Demonstrated ability to think creatively and work successfully in an ambiguous environment • Critical thinker with the ability to introduce process improvements • Highly collaborative and has an affinity for building relationships • Strong problem-solving skills • Demonstrated interpersonal and verbal / written communication skills with individuals at all levels of an organization • Proficient user of all Microsoft applications such as PowerPoint, Excel, Outlook, and Word • Financial services experience preferred • Firm understanding of PPC and its relationship with SEO preferred • Basic knowledge of HTML, CSS and JavaScript for technical SEO preferred Preferred education, skills, and experience. • Bachelor's degree in marketing, communications, or a related field. • 1-2 years of experience in digital marketing or related field. The Americans with Disabilities Act Not the right fit? Let us know you're interested in a future opportunity by clickingin the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest! Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click to view the U.S. Pay Transparency Policy, and for federal job applicant notices. Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. Last updated : 2024-07-08