Job details

Marketing Specialist

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.

Mission: We champion health, dignity and comfort.

Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.

Our Values: Caring, Agile, Innovative, Unique, Personal, Genuine

Job Summary

A high-performing Marketing Specialist plays a crucial role in driving long-term business growth by executing product and marketing strategies for the Attends brand.

This role involves implementing product and packaging upgrades for the Attends brand and contributing to the development and measurement of marketing activation plans. The Marketing Specialist will be expected to gain a deep understanding of consumers and customers, as well as become knowledgeable about the assigned product lines. Additionally, this position will involve managing partnerships and projects with various internal stakeholders and completing organizational and administrative tasks to support the department's mission.

The Marketing Specialist will also learn to use indirect leadership skills to influence both internal and external parties. They will be responsible for maintaining a disciplined approach to project management and providing regular updates to a cross-functional team.

Key Responsibilities

Assist with the implementation of product and packaging changes/upgrades for the Attends brand, with executional excellence and timeliness
Assist the Senior Marketing Manager in driving annual marketing activation plan development and measurement for assigned product lines/brands and key accounts
Learn and develop knowledge of consumers/customers
Build technical knowledge of assigned product lines
Manage partnerships and projects with a variety of internal stakeholders and some external vendors/agencies
Deliver several key marketing projects across the range of the marketing mix for assigned product lines/brands (including but not limited to: tradeshows, marketing research, product claims, iconography development, brand equity standards, etc .)
Accomplish marketing department’s mission by completing various organizational/administrative tasks (e.g., sample requests, PO setup, invoice processing, maintaining art files and product databases, proofreading documents and art files, etc.)

Required Qualifications

B.S. in Marketing, Business, or a related field required
1-3 years of marketing experience
Some project management experience as plus

Preferred Qualifications

Some experience with Private Label business/marketing or branding a plus
Some experience in or knowledge of consumer products, large retail, or healthcare industries a plus (i.e., through an internship, part-time or full-time job)
Some experience with new product or brand launch initiatives a plus
Some knowledge of marketing, sales, and business development a plus