Channel Marketing Manager

As a Channel Marketing Manager at Authenticx, your primary responsibilities include developing and executing channel marketing strategies, managing partner programs, overseeing channel events, and implementing marketing campaigns aimed at boosting partner engagement. You will also collaborate with cross-functional teams to create sales enablement materials, conduct market research, track program performance, and build strong relationships with key channel partners.

To qualify for the Channel Marketing Manager role at Authenticx, candidates should have at least 5 years of channel marketing experience, preferably in a B2B SaaS setting. Strong project management skills, excellent verbal and written communication abilities, and proficiency in analyzing marketing data are essential. Additionally, candidates must be based in or near Indianapolis and possess the ability to travel for events.

At Authenticx, we are dedicated to your personal and professional growth. Our collaborative environment encourages ongoing learning and development through various initiatives. As a Channel Marketing Manager, you will have access to mentorship, resources for skill enhancement, and collaborative projects that foster your career advancement within the company.

The Channel Marketing Manager at Authenticx will design and implement channel-specific marketing campaigns that aim to enhance partner engagement and drive lead generation. This includes co-marketing initiatives with partners, planning impactful events, and creating compelling sales collateral that supports our channel strategy and overall growth objectives.

The Channel Marketing Manager position at Authenticx is a hybrid role. Candidates are expected to work in the Indianapolis office approximately once a week, while also having the flexibility to work remotely. This structure allows for collaboration while maintaining a healthy work-life balance.

When answering this question, focus on specific examples where you developed or executed channel strategies that led to measurable growth. Highlight your understanding of the unique dynamics of the B2B SaaS market and how your strategies aligned with business objectives.

A good approach is to start with thorough market research to identify key opportunities. Discuss how you would evaluate existing partnerships, define goals, and align marketing efforts with sales and product teams to ensure a cohesive strategy that drives demand.

Be prepared to discuss KPIs such as lead generation rates, campaign ROI, partner engagement levels, and overall impact on sales pipeline growth. Emphasize your ability to use these metrics to inform your strategy and adapt future initiatives.

Highlight the objective of the campaign, the partners involved, the execution process, and the results achieved. Make sure to show how you overcame any challenges and what you learned from the experience, which will demonstrate your problem-solving abilities.

Effective relationship management involves regular communication, understanding partner needs, and providing value through resources like training and support. Share examples of how you've built strong partnerships that led to mutual success.

Discuss your event planning considerations, such as setting clear objectives, ensuring relevance to your partners, and creating engaging content that resonates with attendees. Describe your follow-up process to maintain engagement post-event.

Share your time management and organization strategies, such as using project management tools, setting clear priorities based on business impact, and communicating effectively with team members to ensure everyone is aligned.

Mention relevant tools you have experience with, like CRMs, marketing automation platforms, and data analytics software. Discuss how you've used these tools to derive insights and make data-driven decisions.

Explain your process for collaborating with marketing and brand teams to maintain brand consistency throughout all marketing materials. Showcase your attention to detail and ability to balance creativity with brand guidelines.

Share what excites you about working in channel marketing, whether it's the challenge of fostering partnerships, the satisfaction of seeing measurable results, or the opportunity to innovate within the healthcare sector. Your passion will resonate well in the interview.