Senior Director, Market Success

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!

We are seeking a dynamic and strategic Sr. Director, Market Success to lead and drive our market-facing initiatives, ensuring that our company stays ahead in the competitive landscape while identifying and capitalizing on new market opportunities. This role combines deep expertise in competitive intelligence, market intelligence, opportunity assessment, new market entry, and growth marketing to support the company’s long-term success and revenue growth.

You'll be a key member of the executive team, working closely with leadership across product, sales, marketing, and business development to align our strategies with market realities and opportunities. This individual will be responsible for developing and executing a comprehensive market success strategy that drives competitive advantage, optimizes market entry, and fuels sustainable growth.

• Build, lead and mentor a team of Market Success Analysts

• Lead the development and execution of a comprehensive competitive intelligence strategy, including the collection, analysis, and dissemination of competitive insights.
• Monitor competitor activities, product offerings, pricing strategies, and market positioning to identify threats and opportunities.
• Collaborate with product, sales, and marketing teams to translate competitive intelligence into actionable strategies that enhance our market position.
• Regularly report on competitive trends and provide strategic recommendations to the executive team.

• Develop a robust market intelligence framework to gather and analyze data on industry trends, market dynamics, customer needs, and emerging technologies.
• Identify and assess key market drivers, challenges, and opportunities to inform business strategy and product development.
• Conduct regular market scans and research to keep the organization informed about the evolving market landscape.
• Work closely with product management to ensure that market insights are integrated into the product roadmap and development process.

• Lead the identification, assessment, and prioritization of new market opportunities, including geographic expansion, new customer segments, and adjacent markets.
• Develop go-to-market strategies for new market entry, including market sizing, competitive landscape analysis, and entry tactics.
• Collaborate with business development and sales teams to execute market entry plans, including partnerships, distribution strategies, and local market adaptation.
• Evaluate the performance of new market entries and adjust strategies as needed to maximize success.

• Minimum of 10 years of experience in competitive intelligence, market intelligence, market strategy, or growth marketing, with at least 5 years in a leadership role.
• Strategic Vision: Proven ability to develop and execute comprehensive market strategies that drive competitive advantage and business growth.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to synthesize complex data into actionable insights.
• Leadership: Demonstrated experience leading cross-functional teams and influencing senior executives in a fast-paced, dynamic environment.
• Communication: Exceptional communication and presentation skills, with the ability to articulate complex concepts and strategies to diverse audiences.
• Adaptability: Comfortable working in an agile environment with the ability to pivot quickly based on changing market conditions.
• Results-Driven: A track record of achieving measurable results in competitive intelligence, market entry, and growth marketing.
• Experience with competitive and market intelligence platforms like Crayon, Klue, etc.
• Experience with win/loss platforms like TruVoice and/or management of 3rd party partners for win/loss reporting
• Ability to interface with all levels of the Axonify Organization
• Consultative background is a plus

It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work location:

You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work.

The things you’ll enjoy:      

An impactful product that gives back to the communities and frontline workers that support our everyday lives.

People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

A diverse team that celebrates unique perspectives and experiences that add richness to our culture.

Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Our Perks

Ready to join the team? Here’s what’s next.

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers

We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. 

We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.