Manager, Field Marketing and ABM

The Manager, Field Marketing and ABM at Bandwidth leads a small marketing team focusing on driving new logos and growth within our international customer base. They are responsible for planning and executing marketing campaigns, developing strategy and metrics for success, managing account-based marketing efforts, and collaborating closely with the sales team to deepen market penetration in key accounts.

To qualify for the Manager, Field Marketing and ABM position at Bandwidth, candidates should possess a Bachelor's degree and have over 7 years of experience in a comparable marketing role within a fast-growing B2B technology environment. Essential skills include people management, a strong grasp of multi-channel marketing programs, and familiarity with ABM technologies and tools.

Bandwidth greatly values employee well-being, especially for the Manager, Field Marketing and ABM role. Employees enjoy benefits such as 100% company-paid medical, vision, and dental coverage, four weeks of PTO, and a unique 'Mahalo moments' program that offers additional time off for significant life events. Their focus on work-life balance aims to enrich the overall experience of all BANDmates.

The work culture at Bandwidth is inclusive and supportive, celebrating authenticity and individual contributions. For the Manager, Field Marketing and ABM role, this means fostering a collaborative environment where innovative ideas are encouraged, and team members are nurtured in their professional growth. Bandmates are empowered to be themselves while working towards a shared mission.

In the Manager, Field Marketing and ABM position at Bandwidth, employees will use various modern tools such as 6Sense for account-based marketing, Outreach for customer engagement, and other marketing automation platforms to develop cohesive campaigns that drive success and high conversion rates.

At Bandwidth, the Manager, Field Marketing and ABM can expect numerous opportunities for career growth. By leading a marketing team and collaborating with sales leaders, they will develop critical skills, take on new challenges, and potentially advance within the organization. Bandwidth invests in the professional development of its employees, making it a great place to build a marketing career.

When applying for the Manager, Field Marketing and ABM position at Bandwidth, candidates should prepare to submit their resume and cover letter emphasizing relevant experience and enthusiasm for the role. After initial screening, select candidates will likely participate in interviews that assess their marketing strategy capabilities and management skills within the context of Bandwidth’s mission and culture.

When answering this question, focus on specific examples where you successfully led a marketing team, detailing aspects like setting goals, nurturing team members' growth, and how your leadership contributed to overall campaign success. Highlight your management style and any tools or methods you employed to foster collaboration.

In your response, outline how you would identify target accounts and define messaging tailored to their needs. Discuss utilizing ABM tools for segmentation and engagement, as well as how you would measure effectiveness using KPIs. Provide examples of past successes in similar scenarios.

Explain your approach to prioritizing campaigns based on factors like target audience impact, alignment with business goals, and resource availability. Discuss any frameworks or tools you use to organize and manage multiple campaigns simultaneously to ensure all channels are effectively utilized.

Discuss your proficiency in using analytics tools to measure campaign performance and derive actionable insights. Provide examples of how data analysis impacted your decision-making in past roles. Highlight specific metrics relevant to ABM and overall marketing effectiveness.

When sharing your example, illustrate the campaign's objectives, execution, and results. Make sure to emphasize the role you played and how you collaborated with different teams. Discuss the tools you used and the impact this campaign had on the target audience or business goals.

Discuss the importance of regular communication and cooperation with the sales team. Explain how you would conduct meetings to understand their objectives and feedback, and how your marketing strategy would be tailored to support their efforts, leading to shared goals and successes.

Be prepared to talk about your hands-on experience with various ABM tools such as 6Sense, Marketo, or Salesforce. Discuss specific features you've leveraged and how they contributed to successful account-based marketing efforts, including any insights you've gained from using these tools.

Share your passion for continuous learning by discussing how you read industry journals, attend webinars, or participate in conferences. Mention your involvement in professional marketing communities and how you apply these learnings to enhance your marketing strategies.

This is a chance to demonstrate problem-solving skills. Choose a specific challenge you encountered, explain the context, and detail the steps you took to resolve it. Discuss the lessons learned and how you used this experience to improve future campaigns.

In your answer, cover a range of metrics relevant to the Manager, Field Marketing and ABM role, such as lead generation rates, conversion rates, and customer retention rates. Detail how these metrics relate to overall business objectives and your experience in tracking and optimizing these through ongoing analysis.