Marketing Product Manager I – Digital Marketing – Preferred Rewards - job 2 of 2

Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!We are looking for a digital marketing professional to join our team, where they will be focused delivering campaigns across mobile, onsite, email, and ATM to reach Preferred Rewards clients. This is a unique opportunity to join a highly collaborative and innovative team where you will be able to combine analytical abilities, digital marketing skills, and excellent communication across various levels of the organization.The ability to combine critical thinking with diligent campaign delivery and execution will be critical to this role. This role will provide inspiration and thought leadership while working with business partners, with an emphasis on supporting channel optimization, landing pages, testing, and reporting.Job Description:Directs, develops and manages product/pricing/delivery/research/channel strategies for a category of products or service level. Responsible for full product marketing cycle for specified product categories. May be responsible for hiring, managing, training and developing associates.Job Responsibilities:• Monitoring key channel performance indicators and portfolio metrics to identify opportunities to improve or expand; report out on digital campaign performance• Effectively collaborate on campaign strategy, campaign orchestration, development, and enhancements with partners/stakeholders• Partnering across the organization to operate within risk and profit guardrails• Effectively navigate and influence internal partners, client organizations, technology, channel, and agency partners• Evaluating emerging technologies and channels; providing thought leadership and perspective for adoption when appropriateRequired Qualifications:• 3+ years of experience executing marketing campaigns in digital channels, including strong understanding of digital marketing and customer experiences• Attention to detail and strong organizational skills, with the ability to manage multiple campaign streams at one time and quickly identify and resolve complex issues• Digitally curious with the appetite to research, recommend and help develop solutions• Ability to communicate clearly, effectively, and concisely• Intermediate Excel and PowerPoint skillsDesired Qualifications:• Bachelor’s degree in a related field• Financial services industry experience• Experience analyzing digital marketing metrics• A/B testing experience, including calculating statistical significance• Adobe Target & Adobe Audience Manager (DMP) experience• QA testing and validation experience• Content management system experienceMinimum Education Requirement: High School Diploma / GED / Secondary School or equivalentShift:1st shift (United States of America)Hours Per Week:40