Head of Mindfulness

What are we looking for?

The Head of Mindfulness is a passionate leader responsible for shaping and overseeing the development of BetterSleep’s meditation and overall mental wellness initiatives. This position plays a key role in producing content, creating strategy, executing on content production and partnerships, and evangelizing our mission externally to deliver life-changing experiences for users while championing the importance of mental health.

This role blends deep expertise in guided content development and project management. The Head of Mindfulness will report to the Head of Product Experience and Content and partner closely with the Manager of Creative Content and Strategy, working cross-functionally with stakeholders in content, product, support, and design teams to bring impactful content to life, ensuring that BetterSleep continues to lead the way in the wellness space.

Key Responsibilities

• Guided Content Leadership, Strategy, and Planning: Lead the development and strategy of BetterSleep’s wellness content slate, including guided content across a variety of formats, including guided sessions, programs, features, and experiential experiences. Ensure content is rooted in evidence-based practices and aligns with BetterSleep’s core mission of promoting mental well-being, while working closely with product and engineering teams to integrate new mindfulness tools and resources within the app and platform.
• Content Production and Recording Guided Content: Own the end-to-end process for your own regularly recorded content in your field of expertise to ensure that BetterSleep’s offerings are fresh, engaging, and aligned with the needs of our community.
• Stakeholder Management and Project Management: Coordinate internal stakeholders and manage BetterSleep’s external network of freelance meditation experts and wellness content creators. This includes recruiting, briefing, coordinating, and providing feedback on produced content to ensure high-quality and consistent output. Collaborate with freelancers to deliver impactful, diverse guided content across BetterSleep’s platform.
• Measurement & Impact: Develop metrics and KPIs to track the success and impact of mindfulness programs. Continuously assess user engagement, satisfaction, and overall effectiveness, using data-driven insights to refine and improve offerings.
• Partnership Support: Support the Manager of Creative Content and Strategy to execute on creative and innovative partnerships that reinforce BetterSleep’s position as a leader in the meditation space and have positive ROI for our business
• External Thought Leadership: Position BetterSleep as an authority in the wellness space by sharing insights and thought leadership on the benefits of meditation and mental well-being through coordinating/securing speaking engagements, media appearances, blog posts, and social media.
• Community Engagement: Engage with BetterSleep’s growing community of users, advocates, and customers to understand their needs, preferences, and feedback. Ensure user feedback is incorporated into the development of future programs and experiences.

Key Qualifications

• 8-10 years of experience in content production, operations, or program / project background and a strong track record in managing complex cross-functional projects at a creative or tech company
• Extensive expertise in wellness content, which may include different meditation techniques and other mental well-being initiatives; a deep understanding of the science behind meditation and how it impacts mental and emotional health
• Proven experience leading teams and driving content strategy at a senior level. Demonstrated ability to think strategically serving the needs of the business while maintaining a hands-on approach to product and content development.
• Excellent public speaking, writing, and interpersonal communication skills. Familiarity with sourcing, securing, and coordinating external opportunities to engage diverse audiences, from individuals seeking personal well-being to corporate partners looking for wellness solutions.
• Track record of working in the content or health-tech space, with familiarity in developing content for apps, online platforms, or digital media. Experience creating scalable, impactful programs for a global audience.
• Passionate advocate for mental health and well-being, with a commitment to helping others lead healthier, more fulfilling lives. Experience working with communities, mental health organizations, or wellness brands is highly valued.
• Experience working collaboratively across organizations; strong leadership and interpersonal skills, experience building and fostering effective working relationships
• Patience, empathy, and a “no job is too small” attitude when it comes to getting the work done and open to changing your mind when presented with new information

• Competitive salary & equity compensation
• 401k benefits with employer matching contribution
• Excellent health, dental, and vision coverage
• Ridiculous perks program
• Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs
• Free access to Tele-health &  BetterHelp services
• Any piece of hardware or software that will make you happy and productive
• Awesome people to work with
• Nothing to slow you down
• Helping people live a better life, every day.

The base salary range for this position is $100,000-120,000. In addition to the base salary, this position is eligible for a performance bonus, and extensive benefits. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.
At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.