Job details

Lifecycle Marketing Manager

BetterUp is seeking a results-driven B2B Lifecycle Marketing Manager with a keen focus on crafting targeted email campaigns to engage the audience effectively.

Skills

Strong understanding of B2B marketing principles and lead nurturing strategies
Excellent communication skills, both written and verbal
Analytical mindset with the ability to make data-driven decisions
Expertise in marketing automation platforms, CRM systems, and relevant tools
Strong project management skills and ability to work independently and in a team-oriented environment

Responsibilities

Develop and execute an ABM-focused email marketing strategy
Utilize data-driven insights to segment email lists effectively and personalize content
Collaborate with the marketing team to create compelling email content
Monitor and optimize email deliverability, open rates, click-through rates, and conversion metrics
Stay abreast of industry trends and regulations related to email marketing
Collaborate with cross-functional teams for seamless execution

Education

Bachelor's degree in marketing, business, or related field

Benefits

Access to BetterUp coaching for personal development
Competitive compensation plan with opportunities for advancement
Comprehensive medical, dental, and vision insurance
Flexible paid time off and company-wide breaks
401(k) self-contribution and learning stipend

To read the complete job description, please click on the ‘Apply’ button

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