Principal Hardware Product Manager

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with beverage machines that provide on-demand flavored and sparkling beverages. As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch. In addition to maintaining high growth with our current product line, Bevi continues to invest in new product development.

We are seeking a commercially-minded Principal Hardware Product Manager. This individual will take ownership of Bevi's hardware product lines and tackle high-impact projects, particularly targeting new market expansion opportunities. This role will shape product strategy and roadmap decisions with a strong focus on new initiatives to ensure that Bevi remains the industry leader while continuing to expand our market. This role requires a deep understanding  and obsession with customer needs, jobs-to-be-done and market trends. The ideal candidate will thrive in ambiguity, work well cross-functionally, adopt a test-and-learn mindset, and take an iterative approach to learning from real-world insights.

Responsibilities:

1. Strategic Leadership:
• Define and lead the strategy for Bevi’s hardware portfolio, with a focus on new and emerging market opportunities.
• Take ownership of high-priority product initiatives, driving alignment with company expansion goals.
• Act as a champion for their product(s) across the organization, mobilizing teams and driving alignment from strategy through execution.
• Drive the commercial success of each hardware product in our portfolio.
• Identify key opportunities and prioritize product improvements and extensions
2. Customer and Market Insights:
• Conduct regular user, customer and distributor interviews to gather insights into product performance and areas for improvement.
• Cultivate a deep understanding of customer needs, pain points, and "jobs to be done" to guide product strategy and decisions.
• Perform comprehensive market research to identify new opportunities and inform product strategy.
• Conduct quantitative and qualitative research, ensuring our products meet the needs of different customer segments.
• Adopt a "test-and-learn" approach, using small, scrappy experiments to validate ideas, gather insights, and continuously improve products.
3. Product Lifecycle Ownership:
• Partner with the Engineering, Quality and Operations teams to ensure our machines deliver the best user experience.
• Work with Design, Technical Program Management and Engineering to define new products and features, ensuring they align with Bevi's goals and customer needs.
• Drive iterative improvements by applying learnings from customer feedback and testing.
• Manage the entire product lifecycle, from concept to end of life. Guide decisions related to product upgrades and retirement.
4. Commercial Success:
• Partner with Finance, Sales, and Marketing to define pricing, positioning, and value propositions that resonate with customers and differentiate Bevi from competitors.
• Monitor and manage product performance, using data-driven insights to make course corrections and improve results ensuring that Bevi meets its commercial objectives.
• Drive efficiencies and improvements in product management processes.
• Lead go-to-market planning for new hardware products and features, ensuring seamless product launches.

• 8+ years of experience in Product Management, preferably in a high-growth startup environment and with physical products (consumer electronics, kitchen appliances, CPG, etc.).
• Proven experience in user research, with the ability to translate customer insights into actionable product strategies.
• Strong quantitative analytical skills, with the ability to analyze data from thousands of machines and find insights.
• Experience running scrappy tests and experiments to validate ideas and improve products iteratively.
• Bias for action, organized, and detail-oriented, with the ability to thrive in a fast-paced environment.
• ​​A relentless drive to deliver customer-centric solutions and achieve product success.
• A technical bachelor's degree is preferred.
• Excellent verbal, written, and visual communication skills, with the ability to influence stakeholders across all levels of the organization.
• Deep empathy and listening skills demonstrated across customers, partners, and internal stakeholders.
• Exceptional product ownership mentality, with demonstrated experience in rallying cross-functional teams around product goals.