Non-Commercial Foodservice Sales Director

At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and team member experience.The Non-Commercial Foodservice Sales Director for North America is responsible for developing and executing sales strategies to drive growth, share, volume, and distribution while ensuring the delivery of high-quality foodservice operations in non-commercial key accounts such as schools, hospitals, corporate dining, military bases, and correctional facilities. They will define Key Account strategy, lead annual business planning with action plans that translate to strong execution.This visionary Director leverages ingenuity, insights, and the voice of customers to develop new business and platforms for growth. This role involves managing client relationships, leading non-com, overseeing budgets, and ensuring compliance with health and safety standards. Foster a positive and collaborative work environment at Beyond Meat.Key Responsibilities:Strategic Sales Planning:• Develop and implement sales strategies to achieve organizational goals.• Identify and pursue new business opportunities in non-commercial sectors.• Develops ambitious but achievable annual business and operating plans that deliver significant growth for the organization.• Leads quarterly category review and planning sessions and annual top-to-top meeting sessions with cross-functional teams and Senior Leadership.Client Relationship Management:• Build and maintain strong relationships with clients and stakeholders.• Understand client needs and tailor foodservice solutions to meet those needs.• Ensure high levels of client satisfaction and retention.• Leads high-pressure negotiations that lead to strong performance-based partner agreements.Budget and Financial Management:• Develop and manage budgets for foodservice operations.• Monitor financial performance and implement cost control measures.• Establishes P&L for key customers and manages base within trade budget.• Develops and manages customer P&L• Ensure financial objectives are met.Compliance and Quality Assurance:• Ensure all foodservice operations comply with health, safety, and regulatory standards.• Implement quality assurance programs to maintain high service standards.Market Research and Analysis:• Conduct market research to identify trends, opportunities, and competitive landscape.• Analyze market data to inform sales strategies and decision-making.Operational Oversight:• Supervise daily operations to ensure efficiency and quality in service delivery.• Collaborate with operational teams to optimize processes and improve service.• Leads trade management planning in our TPM system and reconciles monthly reporting.• Provides accurate forecasting for new item acceptances and launches.Indirect Collaborative Leadership:• Directs priorities and action plans through dotted line responsibility to the Regional Sales Team, Waypoint Non-Commercial team, Canada Foodservice team, and internal functions to over-deliver plan through strong execution.• Partners closely with Sales Planning to define optimal sales dashboards reporting, and score carding against objectives and key results.• Monitor Bid Process with the right process, training, and tools for sales and our broker’s bid desk team.• Facilitates training and defines necessary tools to improve execution across the Beyond organization.• Optimizes sales processes, routines, and tools to achieve performance objectives.Supervisory Responsibilities: Indirect Reports• Directs priorities and action plans with dotted line to Regional Sales Managers and Brokers.• May delegate work of others and provide guidance, direction and mentoring to indirect reports.QUALIFICATIONS - Education, Technical Skills, and/or Previous Experience:• Bachelor's Degree or equivalent experience.• 8+ Years CPG Foodservice Industry experience in sales and distribution.• 5+ years of proven national key account management experience in the Non-Commercial Channel.• 3-5 Years of experience in progressive management in sales, planning and/or business development.• Experience with Broadline Distribution and Sales Agencies is preferred.• Deep understanding and expertise managing the top multi-billion-dollar Global Food Management Companies and Group Purchasing Organizations.• Maintain detailed records of customer interactions, sales activities, and account information in CRM system, ensuring accuracy and completeness of data• High pressure negotiations.• Adept at complex sales process with strategic accounts.• Ability to develop Strategy and execution plans.• Demonstrated results reflecting successful outcomes.• Proven success selling branded value-added products.• Strong client/customer relationship knowledge.• Strong Business and Financial acumen.• Strategic annual business planning experience.• Successful Integrated Customer Business Planning.• Established relationships and knowledge of business structure for Compass, Aramark, and Sodexo.Other qualifications:• Advanced Microsoft Office Suite; working knowledge of SharePoint• Ability to effectively communicate over the phone and through email.• Ability to develop a sales action plan with specific objectives that drive results in given timeline.• Superior interpersonal communication and presentation skills.• Ability to build effective working relationships.• Creative problem solving and project management skills.• Excellent critical thinking and analytical ability.• Unquestionable work ethics, personal integrity, and honesty.WORK ENVIRONMENT• Remote role• Ability to travel up to 50% of time via driving, air travel, and overnight stays• Ability to work out of a home office and within 50 miles of a major airport