Product Marketing Campaign Strategist

Who You AreWe are seeking a creative, analytical, and strategic thinker to serve as a Product Marketing Campaign Strategist, responsible for developing and executing integrated messaging and marketing strategies that enhance brand presence, drive engagement, and support business growth. The ideal candidate will have a strong understanding of product and sales campaign development and optimization across multiple channels, including websites, social media, advertising, email, direct mail, and more.What You'll Do• Create tailored campaigns with targeted messaging that supports lead generation efforts, influences decision-making, and drives conversions across multiple touch points.• Leverage data analytics, customer insights, and market trends to optimize both content and campaign performance.• Create and maintain editorial calendars and campaign timelines to ensure timely execution and delivery of campaigns across multiple platforms.• Conduct messaging and campaign audits to identify areas of improvement and opportunities for new content and campaign initiatives.• Stay up-to-date with industry trends, marketing messaging best practices, and emerging technologies to innovate and enhance campaign strategies.• Work closely with the brand team to ensure cohesive messaging, brand consistency, and effective storytelling across all campaigns.• Ensure compliance with regulatory, legal, and brand guidelines in all marketing communications and content.What You'll Need• Bachelor's degree in Marketing, Communications, Business or a related field.• 3+ years of experience in content strategy or marketing campaign management.• Proven experience in developing persuasive messaging and content that drives conversions and supports sales objectives.• Excellent writing, editing, and communication skills with attention to detail.• Ability to manage multiple projects and deadlines in a fast-paced environment.• Analytical mindset with the ability to interpret data and make data-driven decisions to improve content and campaign performance.Preferred Skills• Experience in creating and managing campaigns for B2B brands, especially in the financial industry.• Ability to create messaging that supports sales enablement initiatives, including presentations, case studies, and product sheets.• Strong project management skills and ability to work independently or as part of a team.• Familiarity with sales funnels and the ability to develop marketing assets that target different stages of the buyer's journey.• Creative problem-solving abilities and a proactive approach to innovation.PI250791336