Marketing Manager - Retail

Job Overview:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with internal teams such as email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
• Identifying potential new markets and creating a plan to enter those markets

Job Responsibility:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• At least 5 to 7 years’ experience as a marketing manager or similar role with a bachelor degree in marketing or similar field.
• Proficient with online marketing and client acquisition strategies within the fintech industry.
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Experience with doing audience and buyer persona research.
• Good understanding of marketing KPIs.
• Critical thinker and problem-solving skills.
• Team player with great interpersonal and communication skills.
• Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
• Exceptional written and verbal communication, planning, and project management skills.
• Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework.

• Competitive salary commensurate with experience.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Flexibility in smart casual dress code
• Complimentary snacks and beverages available