Social Media Manager

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, events, books, and a supportive community of more than 3 million members. We aim to help people avoid real estate investing mistakes, learn valuable tips, find partners, deals, and financing, and make the smartest investment decisions to achieve financial success and personal financial freedom.

Role Summary:

The Content Team at BiggerPockets is responsible for driving the content production factory across our multiple podcasts, YouTube channels, online blog, social media and community channels, educational courses, in-person events, and book publishing business. 

The Social Media Coordinator, on the Content Team, will be responsible for managing and developing the content across all of the BiggerPockets branded social platforms (@BiggerPockets handles), including Facebook, Instagram, Threads, TikTok, X, and Linkedin. The right person has a passion and obsession with creating, editing, and posting viral social media content, loves using the fast data feedback loops social media offers to make game-time decisions, and wants to continuously identify opportunities to optimize social content to best engage and educate our current audience and grow our future audience.

This cross-functional role will execute the content vision and strategy for the BiggerPockets Real Estate brand and will work closely with folks across the Content Team, to not only execute the strategy behind original social media content production, but also drive overall BPRE brand awareness and revenue conversions across the business.

This job is a Denver-based, full-time opportunity. 

Key Role Responsibilities

• Ideate, create, edit, and post brand-aligned social media content for @BiggerPockets channels in various content buckets (real estate news, real estate education, brand support, product awareness, etc.)
• Manage the day-to-day of social media production and content calendar—planning all social media content with a small team of in-house creators, third-party contractors, and contracted talent
• Post content every single day across multiple platforms and track the outputs (views, engagement, likes, comments, shares, etc.) on every single post. Operate under a “Build, Measure, Learn” cycle of content creation and management
• Report weekly on all trackable metrics and working tests to improve engagement within our social channels against a team-wide content scorecard
• Discover and execute an effective sponsored content social media strategy, in conjunction with our in-house advertising team
• Develop strategies to create social media content utilizing our 3+ million members (UGC) and/or our in-house creative staff—utilizing your best practices, processes, and procedures to teach others and provide feedback to make high-quality or viral content for the business
• Create and distribute social-first content that builds our brand reputation and positions BiggerPockets as a thought leader in the space
• Creatively translate pre-recorded media content (from podcasts or youtube content) into great social media content, pulling from already-created content to execute the strategy
• Perform research on current trends/audience preferences and drive effective changes on various social platforms to develop stronger brand awareness
• Collaborate with cross-functional departments (advertising, memberships, marketplaces, and more) to ensure brand consistency and awareness are improving to drive conversions to the website
• Monitor all current tech, real estate trends, and social best practices using the right tools and applications to stay relevant and effective in the business

About You

• 2+ years of social media experience at a well-loved brand with multiple platforms managed
• Can obsess over a working content calendar with room for improvements based on findings and tests you’ve performed on each platform
• Extremely strong organizational, communication, and production habits that drive clear growth in views for our social media platforms
• Capable of managing the entire social media production workflow at a high level across multiple platforms 
• A passion for social media! A daily renewed zest for driving social content that truly inspires, educations, or entertains our audiences within our brand standards
• Excited about and willing to test new ideas, and share your findings, to drive new audiences—in a way that captures the new audiences we aim to capture
• Experience in developing great sponcon or advertising-led content within social media that still inspires and educates our audiences
• Proven wins managing multiple content creation processes and channels, including distribution to Instagram, Facebook, TikTok, LinkedIn, and X
• Proven experience utilizing social listening platforms and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making
• Strong copywriting skills, production tactics, and interpersonal leadership skills to influence without directly managing a team
• Excellent communication skills, across multiple stakeholders—sometimes remotely!
• Experience in real estate investing or learning about financial freedom if you’re not an investor or fan of BiggerPockets already

Location

• Denver, CO 80222

Compensation

• $70,000 - $80,000 per year based on experience
• 10% yearly bonus based on company performance

Schedule

• Hybrid (3 days/week in our Denver office)

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer

• We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor.
• We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.*

• Medical, dental, and vision coverage
• Flexible paid time off
• Office snacks & beverages
• Tuition reimbursement & career development
• 401k package
• Paid parental leave
• 12 company-paid holidays per year
• Community service & volunteer opportunities
• Amazing team & fun culture with lots of team events
• Learn more about real estate investing