Senior Demand Generation Manager

Do the best work of your career as a champion for small and mid-size businesses.BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you're looking for a place that helps you do the best work of your career, look no further than BILL.Make your impact within a rapidly growing Fintech CompanyAre you a seasoned marketing professional with a knack for generating demand and driving revenue? We are seeking a Sr. Marketing Demand Generation Manager to spearhead our efforts in coordinating and executing high-impact demand-generation campaigns, specifically targeting our high-value prospective clients through personalized strategies in collaboration with our enterprise sales team.In this pivotal role, you will oversee the creation and implementation of highly strategic multi-channel Account-Based Marketing (ABM) campaigns, focusing on one-to-one accounts. This involves highly tailored plans for each key account, crafting compelling offers, coordinating events, and developing innovative programs. Leveraging a data-driven approach, you will analyze insights to optimize strategies and enhance campaign performance.Working hand in hand with various teams across BILL, you will orchestrate end-to-end campaigns aimed at fueling pipeline growth, facilitating closed business deals, and maximizing platform utilization for our largest customers.If you're passionate about strategic marketing, thrive in a collaborative environment, and are driven by measurable results, we want to hear from you. Join us in shaping the future of our marketing initiatives and making a significant impact on our company's success.What you'll be doing• Create and execute impactful ABM campaigns and events that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1 and 1:few, to help achieve business revenue goals.• Day-to-day efforts will include account-based strategy, sales development cadences, hosted events, direct mail, content syndication, digital marketing, email, and 6sense.• Build and maintain dashboards to track KPIs and ROI of ABM campaigns, providing regular updates to senior leadership and stakeholders.• Oversee the use of ABM technology stack (e.g., 6sense, Marketo, Salesforce) for your segment and ensure it is effectively integrated and leveraged across campaigns.• Develop and deliver training materials or workshops for sales teams to ensure they are fully equipped to engage with target accounts effectively.• Define target lists of high-value accounts in close collaboration with marketing and sales teams.• Partner with Product Marketing, Marketing Operations, and sales leadership to optimize campaign targeting, messaging, and lead flow tracking; ensuring effective prioritization and enablement.• Work closely with content teams to develop assets specifically tailored for ABM campaigns, such as case studies, whitepapers, or video content that resonates with high-value accounts.• Stay up-to-date with industry trends, market conditions, and competitor strategies to inform ABM initiatives and keep campaigns relevant and competitive.• This role may include participating in marketing-related events, including representing BILL at trade shows and other activities as needed, researching events, pre and post-event marketing, booking and setting up for events, arranging travel, and overseeing trade show inventory and booth assets.We'd love to chat if you have:• 8 years of work experience in marketing with a focus on B2B environments.• Proven track record with account-based marketing initiatives or targeted vertical campaigns• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars, direct mail, and email - having to manage multiple campaigns simultaneously• Deep understanding of pipeline management, sales metrics, and how to align marketing initiatives with sales objectives to drive revenue growth.• Strong track record of partnering with B2B sales development representatives (SDRs) and direct sales teams to achieve account penetration and expansion.• Exceptional project management skills, with the ability to lead cross-functional initiatives from concept through execution, ensuring alignment across creative, digital, and sales teams.• Extensive experience in B2B marketing, with a focus on driving demand generation, pipeline acceleration, and customer retention.• Bachelor's degree in marketing, communications, or related field, or equivalent experience required.Let's talk about benefits• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)• HSA & FSA accounts• Life Insurance, Long & Short-term disability coverage• Employee Assistance Program (EAP)• 11+ Observed holidays and wellness days and flexible time off• Employee Stock Purchase Program with employee discounts• Wellness & Fitness initiatives• Employee recognition and referral programs• And much moreFor positions that are in office we support a hybrid work environment with on-site and remote work days. Check out our LinkedIn Life Page for each location and discover BILL.We live our culture and values every dayAt BILL, we're different by design-it's our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There's no limit to what we can build and where we can go from here. We'd love you to join us.BILL is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.Our promise to our candidates is to be transparent, diligent, and engaging while guiding individuals through each step of our hiring process. At BILL we strive to achieve an inclusive and positive candidate experience that aligns with our core values and focuses on diversity.If you require a reasonable accommodation for your application, interviews, or another aspect of the hiring process, please contact interviewaccommodations@hq.bill.com.BILL Culture:• Humble - We check our egos at the door. We are curious. We listen, accept feedback.• Authentic - We earn and show trust by being real-embracing our authentic selves.• Passionate - We care deeply about each other and our customers.• Accountable - We are duty-bound to each other, our customers, and society.• Fun - We wrap it all together by building connections and enjoying time spent together.Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants