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Senior Digital Marketing Specialist - Hybrid Job at Bio-Techne in Lauderdale

Account ManagerClix is a dynamic digital marketing agency dedicated to helping businesses grow through tailored, data-driven strategies. As an Account Manager at Clix, you'll play a pivotal role in fostering strong client relationships, ensuring seamless collaboration, and aligning our services with their business goals.We are seeking an experienced and client-focused Account Manager to act as a strategic partner for our clients. In this role, you'll lead client relationships, ensuring seamless collaboration between clients and internal teams to deliver on performance goals outlined in statements of work. By focusing on outcomes and ensuring alignment with the delivery team's commitment to quality, you'll play a critical role in fostering trust, driving retention, and identifying opportunities for growth.Bonus Qualifications: A proven track record of managing client relationships, with a strong preference for experience in analyzing and communicating performance against organic and paid search. Expertise in SEO strategy, PPC management, or campaign analytics is preferred.Why Clix?Clix offers the perfect remote environment for self-driven, resourceful individuals who thrive on ownership, creativity, and proactive problem-solving. Rooted in values of collaboration, a love for learning, integrity, and excellence, Clix provides a culture where employees truly own their roles and grow. Our benefits include:• Competitive compensation• Comprehensive benefits package• Matching 401(k)• Generous PTO• Opportunities for growth as our team evolves• and more...At Clix, we equip you with the tools and autonomy to succeed while fostering both client success and personal development.Applicants must currently reside in Missouri, Illinois, or Arkansas.Core Job Responsibilities:• Act as the primary point of contact for subscription marketing clients, managing relationships from onboarding through ongoing service delivery.• Lead client meetings to evaluate performance against the statement of work, focusing on outcomes and business/marketing objectives. Facilitate productive discussions that explore industry trends and opportunities that support client goals.• Analyze campaign performance and collaborate with internal strategists and specialists to ensure optimization and alignment with SOW objectives.• Proactively communicate with clients, providing timely updates and clarifying expectations while collaborating with internal teams on technical matters as needed.• Pursue account expansion through upselling and cross-selling strategies aligned with client goals and business objectives, partnering with business developers as needed to ensure a unified approach.• Facilitate smooth collaboration with internal teams, ensuring client priorities are communicated accurately throughout information systems while empowering strategists to lead proactive tactical execution.• Resolve discrepancies between client expectations and campaign capabilities by setting clear expectations and offering actionable solutions within the SOW's scope of work.• Stay informed on digital marketing and AI trends, and educate clients when appropriate, particularly in alignment with their business and marketing goals.• Build strong, trust-based relationships with clients, demonstrating Clix's commitment to their success through proactive service and exceptional communication.• Proactively identify and address challenges or opportunities relevant to your role, contributing to team and client success beyond defined responsibilities.Qualifications:• 4-6 years in account management or a similar client-facing role, preferably in a digital marketing agency.• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRM systems) and a solid understanding of campaign performance metrics.• Exceptional written and verbal communication skills, with the ability to simplify complex concepts and adapt to diverse audiences.• Proven ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a fast-paced environment.• Strong critical thinking and negotiation skills, with a focus on aligning client goals and project capabilities.• A passion for building and maintaining relationships that drive client satisfaction, retention, and growth.Key Skills and Competencies:• Expertise in building and maintaining trust-based relationships, acting as a strategic partner to clients while managing expectations and priorities.• Proficient in analyzing campaign metrics to deliver actionable insights and ensure alignment with the client's objectives and the scope of work.• Exceptional written and verbal communication skills, with the ability to simplify complex concepts and maintain alignment between clients and internal teams.• Strong ability to address discrepancies between client expectations and capabilities, offering solutions that maintain alignment with the agreed scope.• Familiarity with tools like Google Analytics, SEO platforms, and CRM systems to provide informed recommendations and insights.• Skilled at working cross-functionally with strategists, specialists, and project managers to align work with broader client goals and organizational priorities.• Demonstrates strong time management and organizational skills, effectively prioritizing tasks in a fast-paced environment.• Thrives in dynamic settings, managing shifting client needs and evolving business goals with agility.• Anticipates challenges and develops creative, results-driven solutions that enhance client satisfaction and retention.• Stays up-to-date on digital marketing trends, integrating relevant insights into client strategies to maximize opportunities.• Leverage AI tools to analyze campaign data, automate reporting, and identify actionable trends, enhancing decision-making and client outcomes.

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What You Should Know About Senior Digital Marketing Specialist - Hybrid Job at Bio-Techne in Lauderdale, Bio-Techne

Bio-Techne is seeking a Senior Digital Marketing Specialist to join their innovative team in Lauderdale, Minnesota. In this exciting hybrid role, you'll be the driving force behind the development and execution of data-driven marketing strategies designed to elevate our clients' digital presence. You'll collaborate closely with a diverse group of talented professionals to analyze campaign performance, optimize digital marketing efforts, and align strategies with overall business objectives. Your expertise in SEO strategies, PPC management, and marketing analytics will play a pivotal role in enhancing the effectiveness of our campaigns. As a Senior Digital Marketing Specialist at Bio-Techne, you’ll also take the lead in client meetings, providing insights and updates while identifying opportunities for further growth. You’ll handle client relationships with care, helping them navigate trends in digital marketing and AI, while ensuring their goals and expectations are met. With a culture rooted in creativity, integrity, and collaboration, Bio-Techne not only values your contributions but also offers an environment ripe with opportunities for personal and professional growth. Your voice matters, and we’re excited to empower you to take ownership of your role and delight our clients with outstanding service and tailored marketing solutions!

Frequently Asked Questions (FAQs) for Senior Digital Marketing Specialist - Hybrid Job at Bio-Techne in Lauderdale Role at Bio-Techne
What are the main responsibilities of a Senior Digital Marketing Specialist at Bio-Techne?

The Senior Digital Marketing Specialist at Bio-Techne is responsible for developing and executing data-driven marketing strategies, analyzing campaign performance, and optimizing digital marketing efforts. The role involves collaborating with internal teams to ensure alignment with business goals and delivering outstanding client services.

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What qualifications do I need to become a Senior Digital Marketing Specialist at Bio-Techne?

To qualify for the Senior Digital Marketing Specialist position at Bio-Techne, you should have 4-6 years of experience in a similar client-facing role, along with expertise in SEO, PPC, and marketing analytics. Strong communication skills and familiarity with digital marketing tools are also essential.

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How does collaboration work within the Senior Digital Marketing Specialist role at Bio-Techne?

Collaboration is key for the Senior Digital Marketing Specialist at Bio-Techne. You'll work closely with internal teams to analyze campaign metrics, ensure optimization, and align strategies with client objectives, fostering a seamless communication pipeline for maximum effectiveness.

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What opportunities for growth can I expect as a Senior Digital Marketing Specialist at Bio-Techne?

As a Senior Digital Marketing Specialist at Bio-Techne, you will have numerous opportunities for professional growth. The company emphasizes team dynamics and personal development, equipping you with the tools needed to enhance your skills and advance within the organization.

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What makes Bio-Techne a great place to work for a Senior Digital Marketing Specialist?

Bio-Techne provides a supportive and dynamic environment perfect for self-driven individuals. With a culture rooted in collaboration and excellence, the company not only values your contributions but also offers comprehensive benefits and exciting growth opportunities.

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Common Interview Questions for Senior Digital Marketing Specialist - Hybrid Job at Bio-Techne in Lauderdale
Can you describe your experience with SEO and how it applies to the Senior Digital Marketing Specialist role?

In your response, highlight specific campaigns you've worked on, focusing on your strategic approach to improving search visibility, keyword analysis, and results achieved. Show a deep understanding of SEO tools and how they impact overall marketing strategies.

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How do you analyze campaign performance as a Senior Digital Marketing Specialist?

Discuss the key metrics you monitor, such as conversion rates, click-through rates, and ROI. Explain how you use tools like Google Analytics and SEO platforms to extract actionable insights that inform your optimization strategies.

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Describe a challenging client interaction you've had and how you handled it.

Share a specific example, emphasizing your communication skills and ability to manage client expectations. Be sure to highlight how you resolved the issue and maintained a positive relationship moving forward.

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What strategies do you use to keep up with digital marketing trends?

Mention your methods for staying informed, such as reading industry blogs, attending webinars, or engaging with online marketing communities. Highlight how you incorporate new trends into your strategies for client success.

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How do you handle multiple projects with competing deadlines?

Explain your time management techniques, such as prioritization, organization tools, and communication with team members to ensure that all projects are on track without compromising quality.

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Can you provide an example of a successful marketing campaign you led?

Share a case study where you defined clear objectives, executed the campaign, and analyzed the results. Highlight the impact it had on client satisfaction and business growth.

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How do you approach client meetings as a Senior Digital Marketing Specialist?

Discuss your preparation process, including how you set the agenda, gather insights, and encourage client participation. Emphasize your focus on building trust and ensuring clear communication.

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What tools do you find essential for executing digital marketing strategies?

List key tools you utilize, such as Google Analytics, CRM systems, and any specific SEO or PPC management platforms. Explain how each enhances your workflows and ensures campaign success.

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How do you ensure alignment between client goals and deliverable outcomes?

Describe your process for setting clear expectations from the start and your strategies for maintaining ongoing communication throughout the campaign to ensure alignment and satisfaction.

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What role does analytics play in your digital marketing strategies?

Emphasize the importance of data-driven decision-making in your digital marketing strategies. Discuss how you leverage analytics to inform your campaigns and measure success against defined goals.

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Full-time, hybrid
DATE POSTED
December 1, 2024

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