Marketing Operations Specialist

Position: Marketing Operations Specialist, Contract Location: California ... Make Your Mark: The marketing operations specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting on automated marketing programs and email distribution related to Black Line marketing strategy with a focus on reporting. You'll Get To: • Primary Marketing Operations advisor/expert on outbound marketing campaigns for select Marketing teams • Build and execute various types of programs in Marketo • Coordinate with other marketing teams and Traffic team to manage outbound programs • Update and analyze the performance of marketing campaigns in Marketo and Salesforce • Continuously improve data intake and cleansing following industry best practices and internal process • Collaborate with other marketing operations team members on projects such as segmentation, lead scoring, lead life cycle, documentation and enablements • Assist in implementation of integration processes with 3rd party vendors • Train other marketing teams on how to run basic reports in Salesforce • Identify areas of improvements and enhancements on marketing programs and make recommendation • Other job-related duty as assigned What You'll Bring: • 3-4 years of experience in Marketing Operations/Demand Generation • 3-4 years of hands-on experiences with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance • Strong ability to work cross functionally • Excellent planning and project management skills • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires • Advanced Excel skills, including V-lookups, Pivot tables, and data reporting • High attention to detail with high volume output • Must be highly driven and self-motivated for a fast-paced evolving environment We’re Even More Excited If You Have: Technical/Specialized Knowledge, Skills, and Abilities: Marketo or other marketing automation platform such as Eloqua, Pardot or Hubspot #J-18808-Ljbffr