Job details

Marketing Automation Specialist

We are Blaze, the fastest-growing casino in LATAM

At Blaze, we are pioneering the iGaming industry with cutting-edge technology and unparalleled player experiences. As the Marketing Automation Specialist, you will implement and optimize tools and technical processes to automate marketing campaigns efficiently. This role will work closely with the Social Media Manager and other teams to ensure proper data integration, creation of advanced workflows, and personalization of customer experiences.

We are looking for a Marketing Automation Specialist to help drive our marketing automation strategy, executing campaigns that engage and grow our customer base.

You Will:

Campaign Automation:

Configure and manage tools like Customer.io to automate campaigns.
Create and optimize workflows, including custom conditions, delays between steps, and advanced configurations.
Manage webhook integrations to connect internal and external systems.

Data Management:

Coordinate with the technical team to ensure necessary data (attributes and events) is available in Customer.io and other platforms.
Set up and utilize advanced audience segments to improve targeting and personalization.
Monitor and ensure proper synchronization between systems.

Optimization and Analysis:

Analyze the performance of automated campaigns (CTR, conversion rates, etc.) and propose improvements.
Design technical solutions to automate manual processes and scale marketing operations.

Cross-Team Collaboration:

Work closely with the Social Media Manager to ensure campaigns align with the brand strategy.
Act as a bridge between marketing and development teams to implement integrations and technical solutions.

Technical Support:

Manage technical changes such as creating conditions, system variables, and new webhooks.
Troubleshoot issues related to campaign automation.

Experience:

• 2-3 years of experience working with marketing automation tools (Customer.io, HubSpot, ActiveCampaign, etc.).

• Experience setting up webhooks, APIs, and working with structured data such as JSON.

Technical Skills:

• Practical knowledge of APIs and their integration into marketing systems.

• Familiarity with databases and user attribute synchronization.

• Basic programming knowledge (Python or JavaScript is a plus).

Analytical Skills:

• Ability to interpret data and propose solutions based on performance analysis.

• Experience in creating and optimizing automated workflows.

Interpersonal Skills:

• Excellent communication skills to work with technical and non-technical teams.

• Ability to manage multiple tasks and projects simultaneously.

Competitive salary and benefits.
A collaborative environment focused on innovation and compliance.
Opportunities for professional growth in a fast-paced industry.
The chance to work on high-impact projects with cutting-edge technologies.

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Automation Specialist, Blaze

At Blaze, the fastest-growing casino in LATAM, we're shaking up the iGaming industry with advanced technology and unforgettable player experiences. We're on the lookout for a passionate Marketing Automation Specialist to join our energetic team. In this role, you’ll dive right into automating marketing campaigns and optimizing vital tools that help us reach and engage our customers effectively. You’ll collaborate with our Social Media Manager and other teams to ensure smooth data integration and leverage advanced workflows to personalize our player experiences. As our Marketing Automation Specialist, you'll be using tools like Customer.io to create, configure, and manage campaigns that resonate with our audience. Monitoring campaign performance and analyzing key metrics will be part of your day-to-day, allowing you to propose innovative solutions for improvements and efficiencies. With your technical skills, you’ll help bridge the gap between our marketing and development teams, implementing integrations and resolving any automation issues along the way. Join us, and you’ll be at the heartbeat of our marketing strategy, driving growth and engagement in a collaborative environment dedicated to innovation in the fast-paced world of iGaming. Let’s work together to create something exceptional and take Blaze to the next level!

Frequently Asked Questions (FAQs) for Marketing Automation Specialist Role at Blaze

What are the responsibilities of a Marketing Automation Specialist at Blaze?

As a Marketing Automation Specialist at Blaze, your responsibilities will include implementing and optimizing marketing tools like Customer.io to automate campaigns effectively. You'll create and manage advanced workflows, ensure data synchronization between systems, analyze campaign performance, and collaborate with various teams to ensure all campaigns align with our brand strategy.