Senior Manager, Brand & Creative

As the Senior Manager, Brand & Creative at Blink Health, you will be responsible for enforcing brand stewardship, leading the creative direction, and managing an in-house design team. This includes maintaining brand guidelines, overseeing the design of various marketing assets, and collaborating across departments to align strategic goals with creative initiatives.

To qualify for the Senior Manager, Brand & Creative position at Blink Health, candidates should have 8-10 years of experience in graphic design, a robust portfolio, and expertise in design software like Adobe Creative Suite and Figma. A Bachelor's degree in Graphic Design or a related field is also necessary, along with strong leadership and communication skills.

At Blink Health, collaboration is key. As the Senior Manager, Brand & Creative, you will work closely with marketing, sales, and product design teams to ensure that creative strategies align with business objectives. Your role will also involve mentoring your design team and engaging with external agencies for additional resources, fostering an environment of teamwork and innovation.

The ideal candidate for the Senior Manager, Brand & Creative role at Blink Health should be proficient in Adobe Creative Suite (including Photoshop, Illustrator, and InDesign) and Figma. Familiarity with motion graphics or video editing software is also a plus, as it enhances the ability to create engaging marketing materials across different platforms.

The Senior Manager, Brand & Creative at Blink Health will have a significant impact by shaping the BlinkRx brand identity and ensuring that all marketing collateral resonates with target audiences. Your creative leadership will contribute to improving health outcomes for patients by enhancing brand visibility and consistent messaging across all touchpoints.

In your response, illustrate your previous roles managing brand guidelines and aligning marketing materials with brand identity. Highlight specific projects where you led initiatives that successfully increased brand recognition or consistency.

Discuss strategies you've implemented to maintain brand voice consistency, such as creating style guides or collaborating closely with cross-functional teams. Provide examples of how you've managed to uphold brand integrity across different platforms.

Share your philosophy on leadership and mentoring—talk about how you foster creativity, encourage skill development, and provide constructive feedback. Include anecdotes that show how you've helped team members grow.

Talk about your organizational skills and any tools or methodologies you use to manage project timelines and facilitate communication among your team. Provide examples of past experiences where you successfully delivered projects on time.

Select a campaign that aligns closely with the healthcare or technology sector. Highlight your role in its conceptualization, execution, and the results it achieved, emphasizing measurable outcomes and what you learned from the experience.

Emphasize the importance of constructive feedback in enhancing design quality. Discuss how you gather feedback from stakeholders throughout the creative process and how it affects your final outputs.

Mention specific resources like design blogs, online courses, or industry conferences you follow to continuously enhance your skills. Share how this knowledge has positively influenced your work.

Discuss various tactics you employ to cultivate an environment that encourages innovative thinking, such as brainstorming sessions, team-building activities, or open feedback loops among team members.

Use this opportunity to show openness to feedback and a growth mindset. Explain how you approach criticism with a positive attitude and how it helps you improve your designs.

Share your enthusiasm for working in the healthcare technology sector and how Blink Health’s mission aligns with your professional values and creative aspirations. Discuss what you aim to achieve in this role.