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Digital PR and Outreach Executive

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.

We work with the leading blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Role

We are looking for a Digital PR and Outreach executive (ideally into crypto) who is incredibly organised and focused, and wants to deliver high quality news to outlets around the world. This is suitable as an entry level role for somebody looking to enter the Digital PR, Content or SEO space. Your duties will include publishing content on third party sites, managing partner relationships, and proofreading and checking published content, among other tasks.

Digital PR and Outreach executives should be comfortable finding creative ways of building an online presence, as well as plugging into our existing, proven, approach. 

Key accountabilities:

  • Generating links through partnerships and digital campaigns that align with the messaging of our clients 
  • Negotiate link placements, with a focus on ROI per link
  • Owning the Blockovate outreach process – responding to market changes, increasing our partner lists and ensuring every move you make improves visibility client sites
  • Working closely with the Head of SEO and Content to develop link strategy and
  • Nurturing partner relationships and securing exclusive link placement deals
  • Working with the clients and the wider Blockovate team to shape content and ensure it meets the needs of target publications 
  • Providing coverage reports/analysis on delivery and results of link placements 

Essential:

  • Impeccable organizational skills
  • Focused mindset with the ability to deliver consistently
  • Excellent written and verbal communication skills
  • Knowledge of SEO and best practices
  • Proficiency with popular tools like Google Sheets
  • Creativity and the ability to develop ideas which may aid in placement

Desirable:

  • Experience in content marketing/journalism at a tech startup or media outlet
  • Experience in inbound marketing (SEO, content strategy, development, distribution, and impact measurement)

Personal:

  • High levels of energy and enthusiasm
  • Hard working and proactive 
  • Resilient and maintains a positive attitude at all times

  • £23,000 per annum, dependent on experience
  • Remote working policy - Work from the office, at home, or a combination of both
  • Access to Uncommon - Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
  • Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
  • Quarterly team socials
  • Company token allocation scheme
  • Working from home budgets
  • Employee referral program
  • Company pension scheme

Perks of working with us

  • You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do 
  • We offer a place for you to take ownership of your work and grow within the business
  • Everyone is valued, listened to and recognised as contributing in their own way to the company's success 
  • You’ll have the opportunity to be part of something big from the start with real opportunities to grow professionally, make a lasting impact on our team, and be rewarded for your efforts 
  • We have a great work-hard play-hard culture, so expect lots of team socials!

Average salary estimate

$23000 / YEARLY (est.)
min
max
$23000K
$23000K

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What You Should Know About Digital PR and Outreach Executive, Blockovate

At Blockovate, we are shaking things up in the marketing world and are on the lookout for a savvy Digital PR and Outreach Executive. If you’re eager to dive into the exciting realm of blockchain and digital marketing, this is the perfect entry-level opportunity for you! You’ll play a critical role in connecting innovative blockchain solutions with their target audiences. Your main responsibilities will include publishing compelling content on various platforms and managing relationships with partners to ensure link placements resonate with our clients' goals. Being organized and detail-oriented is crucial since you will be responsible for proofreading content and boosting our clients' visibility in a bustling digital space. You’ll have the chance to generate meaningful links through partnerships and digital campaigns that reflect our messaging, negotiate placements that yield high ROI, and continually nurture those valuable relationships. Collaborating closely with our Head of SEO and Content, you will help to shape and execute a strategic outreach process. We value creativity, so don’t hesitate to bring your fresh ideas on how to build an online presence. With a focus on consistency and excellent communication skills, this role is about helping our clients shine while also enjoying a vibrant company culture with perks like a generous holiday entitlement and team socials. Join us at Blockovate and be part of a friendly, driven team where your contributions will truly make a difference!

Frequently Asked Questions (FAQs) for Digital PR and Outreach Executive Role at Blockovate
What are the responsibilities of the Digital PR and Outreach Executive at Blockovate?

As a Digital PR and Outreach Executive at Blockovate, your main responsibilities will include publishing content on third-party sites, managing partnerships, and ensuring the quality of such content through proofreading and thorough checks. You'll be tasked with generating backlinks through creative outreach and strategic partnerships while also negotiating placements that drive high ROI for our clients.

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What qualifications are required for the Digital PR and Outreach Executive position at Blockovate?

To succeed as a Digital PR and Outreach Executive at Blockovate, candidates should possess excellent organizational skills, creativity, and proficiency in tools like Google Sheets. A foundational knowledge of SEO and digital marketing best practices is also essential. While experience in content marketing or journalism will be beneficial, this role is ideal for someone looking to enter the industry.

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What is the work environment like for the Digital PR and Outreach Executive at Blockovate?

At Blockovate, we pride ourselves on fostering a flexible and dynamic work environment. The position of Digital PR and Outreach Executive can be performed remotely, or you can take advantage of our vibrant coworking space in London. With a mix of in-office and home working, team members also partake in regular events for networking and relaxation, promoting a great work-life balance.

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How does Blockovate ensure career growth for its Digital PR and Outreach Executives?

Blockovate is committed to the professional growth of our Digital PR and Outreach Executives. As part of our team, you will have opportunities for advancement through ownership of your work, regular team socials, and access to a supportive environment where every contribution is valued. We encourage creativity and initiative, allowing you to make a significant impact on our marketing strategies.

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What perks are offered with the Digital PR and Outreach Executive role at Blockovate?

In addition to a competitive salary of £23,000 per annum, Blockovate offers numerous perks for our Digital PR and Outreach Executive role. These include a generous holiday allowance, a mix of remote and in-office working options, access to our coworking space in London, social events, and a supportive company culture aimed at recognizing and rewarding your contributions.

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Common Interview Questions for Digital PR and Outreach Executive
Can you describe your experience with digital PR strategies?

When answering this question, highlight any relevant experiences you have in developing or implementing digital PR strategies. Discuss specific projects where you successfully enhanced brand visibility or secured media placements, even if they were academic or volunteer-related.

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How do you approach building relationships with partners or media outlets?

Discuss your strategies for relationship-building, such as regular communication, understanding the needs of partners, and providing value through your outreach efforts. Share any specific experiences where you maintained fruitful partnerships and the outcomes that resulted.

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What tools are you familiar with that aid in digital outreach?

Mention tools like Google Sheets, outreach platforms, or content management systems you have utilized. Explain how you used these tools to streamline your outreach process or analyze results, providing concrete examples to showcase your proficiency.

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How do you handle feedback or criticism of your published content?

Provide a response that emphasizes your open-mindedness and willingness to learn from feedback. Share an example of a time you received constructive criticism and how you adapted your work accordingly, demonstrating resilience and growth.

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What role does SEO play in your content creation strategy?

Explain your understanding of how SEO impacts content visibility, including keyword research and optimizing content for search engines. Provide examples of how you’ve implemented SEO best practices in previous experiences.

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Why are you interested in working in digital marketing at Blockovate?

Reflect on your passion for digital marketing and blockchain technology, and explain how Blockovate's mission resonates with your career aspirations. Share specific aspects of our agency that excite you and how you see yourself contributing to our goals.

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How do you prioritize tasks when managing multiple outreach campaigns?

Discuss your organizational skills and tools (like to-do lists or project management software) you use to manage multiple campaigns. Talk about how you set priorities based on deadlines, goals, and overall client needs.

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What metrics do you consider when evaluating the success of a PR campaign?

Talk about key performance indicators (KPIs) you value, such as traffic growth, media impressions, link acquisitions, and ROI. Be sure to explain how data influences your strategy moving forward.

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Can you give an example of a successful digital campaign you've managed?

Share a detailed account of a successful campaign, outlining your role, the strategies employed, and the results achieved. Highlight any specific outcomes that underscore your impact and the lessons learned from the process.

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How do you keep up-to-date with the latest trends in digital PR and SEO?

Explain your commitment to continuous learning in digital PR and SEO by mentioning industry blogs, webinars, or networking events you follow. Share any instances where you’ve applied a new trend or best practice to your work successfully.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 17, 2025

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