Sr. Director of Retail Sales

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit. 

We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health. 

Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

The Role:

As the Sr. Director of Retail Sales, you will spearhead Blueland’s disruptive growth in retail, which has been identified as the Company’s #1 priority and largest opportunity in the coming years. This is a unique opportunity to change the landscape of Home Essentials and Personal Care on retail shelves, making it easy for people to make sustainable choices with Blueland’s innovative products that prioritize people and the planet. The Sr. Director of Retail Sales will have primary responsibility for all sales and trade / retail marketing activities. They will be tasked with generating profitable top-line in retail, implementing best-in-class selling practices, managing trade / retail marketing spend and SG&A to effectively deliver annual operating goals, and a multi-year strategic growth plan. This role reports to the Chief Commercial Officer (CCO).

• Develop and implement strategic sales plans to achieve sustainable revenue targets, expand market share and profitability
• Develop category sales stories that are anchored in analysis and consumer insight
• Build and maintain strong relationships with key accounts, distributors, and retail partners to maximize sales opportunities and foster long-term partnerships
• Drive sell-through, velocity, and distribution in key accounts across club, mass, and grocery
• Develop and manage sales budgets, forecasts, and KPIs to track performance and drive accountability within the sales organization
• Manage all trade and retail marketing spend to drive ROI and allocate SG&A effectively to deliver against budgeted targets
• Influence marketing spending across the organization to help drive customer performance
• Partner with Marketing to ensure that commercial strategies consistently and appropriately model the brand and align with the vision—across all touchpoints and distribution channels
• Analyze historical sales data, market trends, consumer preferences, and competitive landscape to identify new opportunities for growth and innovation
• Lead and mentor a high-performing sales team, providing guidance, support, and coaching to drive results and exceed sales goals
• Foster a welcoming and inclusive work environment where all team members feel valued, respected, and supported

• The ideal candidate will have started their career in a large, well-respected company, but successfully transitioned to a high-growth, entrepreneurial opportunity. This leader should have a proven track record of scaling a sub $100M CPG business to profitable growth through retail channels. Stylistically, the Sr. Director of Retail Sales should be a dynamic, collaborative, proactive, and resourceful leader who thrives in entrepreneurial environments and inspires high-performing teams. 
• Passionate about the environment, sustainability and Blueland’s mission
• Significant experience in sales strategy and retail marketing / demand-building in mass, club, and grocery channels
• A demonstrable record of building relationships and working effectively across teams to drive results
• An ability to analyze and use category data and consumer insights to quickly develop strategies and make decisions
• Customer-obsessed and motivated by fostering genuine partnerships that lead to industry-defining success at retail
• A true team player, driven to help the overall business succeed and to support an incredible culture
• Willingness to deliver optimized execution at retail on a start-up budget
• Strategic, professional, and energized by doing the work everyone else thinks is impossible
• Embrace a player + coach mentality
• A desire and humility to always improve, learn and grow

The salary range for this position is $170,000 - $195,000 per year.

We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more. 

At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification. 

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