Global Social Media Touchpoint Owner Power Tools DIY & Garden

The Global Social Media Touchpoint Owner role at Bosch involves developing and executing social media strategies for the DIY & Garden tools segment. This includes working closely with regional managers, driving content development, optimizing the channel mix, and closely monitoring KPIs to ensure social media effectiveness.

Candidates for the Global Social Media Touchpoint Owner position at Bosch should have a deep understanding of social media marketing, including a minimum of 3 years of experience in leading online marketing functions in B2C businesses. Strong analytical skills, excellent communication abilities, and project management experience are also essential.

Bosch offers various development programs, training opportunities, and continuous learning initiatives to ensure that Global Social Media Touchpoint Owners thrive in their roles and stay aligned with industry trends.

The position of Global Social Media Touchpoint Owner at Bosch in Budapest includes a flexible work schedule, options for remote work, and a modern Activity Based Working environment designed for creativity and efficiency.

Bosch boasts an international, diverse, and inclusive company culture that emphasizes transformational leadership, collaboration, and a user-centered approach in all its operations, making it an exciting place to work as a Global Social Media Touchpoint Owner.

Yes, previous experience in B2C marketing is essential for the Global Social Media Touchpoint Owner role at Bosch, as it helps in understanding customer needs and preferences in developing effective social media strategies.

Bosch provides a competitive compensation package, including a salary, annual performance bonuses, flexible work arrangements, and well-being programs featuring medical and mental health support, among other benefits to support employees.

When answering this question, discuss specific strategies you've developed, detailing your thought process, how you identified target audiences, and the metrics you used to measure success. Be sure to mention any successful campaigns you've led.

Explain your approach to addressing negative feedback by demonstrating empathy, being responsive, and offering solutions. Highlight specific instances where you've turned negative feedback into a positive outcome.

Discuss tools such as Google Analytics, Hootsuite, or Sprout Social that you've used for monitoring performance and analyzing data. Emphasize how these tools helped you make data-driven decisions in your previous roles.

Mention specific publications, blogs, forums, or influencers you follow within the digital marketing space. Highlight any communities or networks you’re a part of where you learn about emerging trends and best practices.

Outline the objectives, your role, the execution process, and the measurable results of that campaign. Focus on specific metrics that demonstrate the impact of your campaign on the target audience.

Discuss factors such as audience demographics, platform algorithms, and content formats. Mention how tailoring content to meet the specific nature of each platform enhances user engagement.

Explain your process for maintaining brand voice and tone while adapting content for different platforms. Emphasize the importance of brand guidelines and collaboration with cross-functional teams to ensure cohesion.

Describe how SEO principles inform your content creation and distribution strategies on social media, including keyword optimization, engagement metrics, and driving traffic to websites.

Explain the key performance indicators (KPIs) you would track, such as engagement rates, share of voice, growth in followers, and conversion rates. Emphasize the importance of aligning these metrics with campaign goals.

Highlight your communication skills and examples of effective collaborations in past roles. Discuss how you've leveraged input from different teams to enhance social media initiatives and overall marketing strategies.